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HomeJaguar Land Rover Wins Three 2017 Middle East Car of the Year (MECOTY) Awards

Jaguar Land Rover Wins Three 2017 Middle East Car of the Year (MECOTY) Awards

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Jaguar Land Rover scooped up three prestigious motoring accolades at the fourth edition of the 2017 Middle East Car of the Year Awards (MECOTY) that were held in Dubai on Thursday, March 30th 2017.

Nominated alongside peers from the automotive industry, Jaguar saw the F-PACE win the “Best Compact Premium Performance SUV” title followed by another success for the brand with the Jaguar F-TYPE SVR awarded “Best Premium Performance Coupe”.

Recognized for innovation, Land Rover’s Range Rover Evoque Convertible also received the special “Industry Pioneer” award.

Commenting on Jaguar Land Rover’s three wins, Bruce Robertson, Managing Director of Jaguar Land Rover Middle East and North Africa, said: “Trusted award platforms such as MECOTY help drive the industry forward. We are honoured to continue to be recognized for our products.   The Jaguar F-PACE, Jaguar F-TYPE SVR and Range Rover Evoque Convertible truly demonstrate our commitment to delivering best-in-class, premium and exhilarating driving experiences for our customers.”

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About the winning vehicles:

Jaguar F-PACE

The Jaguar F-PACE is a performance crossover designed and engineered to offer the agility, responsiveness and refinement that all Jaguars are renowned for, together with unrivalled dynamics and everyday versatility.

Developed using Jaguar’s Lightweight Aluminium Architecture, the F-PACE combines purity of line, surface and proportion with F-TYPE-inspired features such as the powerful rear haunches, fender vents and distinctive tail light graphics.

Jaguar F-TYPE SVR

The Jaguar F-TYPE SVR is the first Jaguar SVR, developed to exploit the lightweight aluminium sports car’s full potential while retaining its inherent tractability and day-to-day usability. More powerful, lighter, and benefiting from an enhanced chassis and driveline and active aerodynamics, the all-wheel drive F-TYPE SVR Coupé and Convertible deliver supercar performance – in all conditions – and unrivalled driver engagement and reward.

Range Rover Evoque Convertible

The Range Rover Evoque Convertible is the world’s first luxury compact SUV convertible. Range Rover Evoque Convertible combines the bold design and refinement of Evoque with comprehensive specification and a sophisticated folding roof to create a no compromise, all-season convertible. The ground breaking and distinctive shape of the original Range Rover Evoque lends itself to an elegant convertible design and the new model sits at the pinnacle of the Evoque portfolio as the most exclusive and capable convertible in the world.

About Jaguar Land Rover MENA:

  • Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
  • We employ nearly 40,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.
  • At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion in the last five years and in the current year alone will spend over £3 billion on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.
  • Based in Dubai, Jaguar Land Rover MENA is responsible for the provision of region-wide support to 20 markets and their respective retailers in the Middle East and North Africa region
  • Engineering Vehicle Testing Centre operates in Dubai, with a dedicated Jaguar Land Rover Training Academy that is the first of its kind in the region
  • A dedicated Jaguar Land Rover parts distribution centre is open in Jebel Ali Free Zone to service the entire region
  • Currently employs circa 84 employees, supporting 39 dealerships across 20 markets

Forecasted to grow to 58 dealerships across 20 markets by 20/21, with strategic actions planned to further strengthen the regional dealer network

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