With the power of keratin, 22 carat gold & white clay, KeraStraight has been developed to simultaneously repair & straighten.
KeraStraight is suitable for all hair types from virgin, untreated hair to highly damaged and weak. This evolution in straightening and repair will deliver beautifully shiny, straight & healthy hair.
Keratin is a natural compound found in hair, skin and nails and it is this protein that gives your hair its strength. This ‘liquid hair’ blends with the hair on your head dramatically improving it’s quality on both the inside cortex and the outside cuticle layers.
Smaller keratin molecules penetrate the cortex improving and repairing the quality of the hair from the inside. This adds strength, elasticity and moisture resulting in smooth, soft, shiny and straight hair.. The larger keratin molecules coat the hair cuticle and protect against environmental effects such as UV rays, smog, and smoke. Further damage to the hair shaft is thus prevented.
The effectiveness of the nano particles of keratin are fortified with the addition of 22 carat gold. As an element, gold is well known for its unique ability to affect negative ions. The gold in KeraStraight is sequentially processed to the point that it breaks down into the smallest possible nano particles.
As a result, the gold is able to permeate the hair, working in tandem with the keratin to bring about a robust yet elegant transformation to your hair. KeraStraight brings new life to your hair, even after years of damage.