Khalil Bin Ebrahim Kanoo brings new generation engine oils to Bahrain

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Veedol Motor oil, a global brand trusted for over a century by motorists worldwide has just announced their partnership with International Motor Trading Agency WLL, a division of the well-known business group Khalil Ebrahim Kanoo WLL.

The exclusive partnership in Bahrain was announced at a joint press conference followed by the launch of the entire range of lubricants to the trade partners. Khalil Bin Ebrahim Kanoo group is an established name in the Automotive Sector in Bahrain and also the appointed agents for Mazda, Proton, Geely and Goodyear Tyres.

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Veedol is a name synonymous with Quality and Innovation among Automotive Lubricants. Tidewater Oil Company, the parent of Veedol was set-up in Pennsylvania, United States the birth-place of Liquid-Gold, and Petroleum.

From 1900s Veedol motor oil was chosen by world renowned automotive brands starting with Ford (Model-T 1914), Mercedes Benz, Audi, Volvo, BMW and a host of Japanese, European and Korean majors.

Exciting achievements in its career also include being chosen as the brand of lubricant for Graf Zeppelin (1928) on the longest, most challenging transatlantic flight followed by the first non-stop flight from Japan to the USA, the monoplane – Miss Veedol (1931).

Stringent quality tests and research were instrumental in maintaining Veedol its top-of- the mind brand in the segment, offering a comprehensive range of synthetic & mineral lubricants for both petrol and diesel engines establishing itself as “The Professional’s Choice in Motor oil”.

Mr. Arun Kumar, Vice President Middle East, Africa and Americas at Veedol International shared their vision; “Veedol aspires to become one of the leading lubricant brands globally. We have been managing our pace with advancement in engine design and lubrication technology. Our focus on research and development has helped us to formulate an array of products for a wide range of applications for the new generation engines and the old”.

Manufactured in UK, Canada, UAE, Netherlands & India Veedol products are available globally now. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.

“We are extremely proud to be associated with International Motor Trading Agency bringing with it over eight decades of experience in the automobile industry. Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. In addition to the quality of Veedol products, the visibility of our entire range at the channels coupled with the overall service delivery from our partner will help us achieve our objectives in Bahrain.

“The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from IMTA ( International Motor Trading Agency) will help us achieve our objectives for Bahrain.” Mr. Kumar added.

Suzan Salman Kanoo, President, International Motor Trading Agency said: “It gives K E Kanoo Group and International Motor Trading Agency, great pride to be the exclusive distributor of Veedol lubricants in Bahrain. Veedol is a century old lubricant brand with a proven track record. Entire range of Veedol motor oil will soon be available across the country through our network of channel partners and backed by a full-fledged sales and service team”.

The estimated annual lubricants consumption in Bahrain is over 18 million liters with the automobile lubricants contributing to 45%, market is expected to grow at 3-4% p.a. with a substantial share expected from the synthetic grades.

Mr. K. N. Singh, Vice President, International Motor Trading Agency mentioned that, “The partnership with Veedol comes in line with our strategy, to expand our offering of high quality lubricants in the Automotive and Industry sector and to offer wider choice of products, value for money at competitive prices. We are committed to offer unmatched service to the discerning consumers in the entire state”.

Veedol Syntron 5W-30 is fully synthetic high performance multi-grade engine oil engineered with latest in lubricant technology providing unmatched performance in toughest conditions. Veedol Syntron’s high quality blend and advanced technology deliver excellent fuel economy with improved film strength and oxidation stability. It is ideal for vehicles requiring 5W-30 viscosity engine oil including BMW and VW.

Manufactured in UK, it offers superior protection against sludge, combustion contamination, better oxidation stability and fuel efficiency. The top of the range grades include Veedol Powertron, Maratron Manufactured in UK Elite, Diesel Star Plus, Max-Pro as well as the specialty products–coolants, brake-fluids, greases and hydraulic oils manufacture in UAE