Starting today, in what is described as the largest entertainment, education, and learning project in the UAE, KidzMondo and Aldar Properties PJSC will commence the development and construction plan to open the first KidzMondo theme park in the UAE at The Mall at World Trade Center Abu Dhabi (WTCAD).
The KidzMondo Leasing Agreement was signed during an official ceremony held in the city of Abu Dhabi at Aldar HQ with the attendance of Mohammad Al Mubarak, Chief Executive Officer of Aldar Properties PJSC, Talal Al Dhiyebi – Chief Development Officer of Aldar Properties PJSC, Ali Kazma, Chairman of Kidz Holding and founder of the KidzMondo concept, and Hamad Bin Moftah Al Shamsi, Chief Executive Officer of Penta Investment.
During the ceremony, Kidz Holding S.A.L introduced the concept of KidzMondo City, a miniature city dedicated to children aged between 2 and 14 years, offering activities that combine playtime with learning and enable children to learn about a great number of professions, occupations, and trades. The activities are designed to develop each child’s knowledge and mindset by cultivating a sense of responsibility, alongside a love for work, productivity and positive citizenship.
The first KidzMondo to open in the UAE will open at The Mall at World Trade Center Abu Dhabi during the first quarter of 2017 and will require an extensive financial investment.
Located in the heart of the capital, directly next to the popular Corniche where many young families choose to either congregate or reside, The Mall at the World Trade Center Abu Dhabi is the ideal location for such a child-centric facility. With its eclectic mix of fashion, dining and entertainment outlets, The Mall at World Trade Center Abu Dhabi provides the perfect venue for families looking to spend quality time together. Its central position and on-target catchment area were taken into consideration when conversations about the partnership with KidzMondo began and this new offering will provide parents and children with a unique new facility to enjoy, right on their doorstep.
The lease agreement was signed by Talal Al Dhiyebi – Chief Development Officer of ALDAR and Ali Kazma, Chairman of Kidz Holding and founder of the KidzMondo concept.
Expressing his aspirations for the company, Kazma said: “We have always regarded the GCC countries, especially the United Arab Emirates, as a strategic market for our innovative educational and entertainment projects and we have always considered Abu Dhabi as one of the most important territories due to its economic and balanced growth over the years and as being one of the most innovative markets in the Arab world; a market that has continued to focus and invest in the education of its children.
We also expect to achieve great success through the signing of this agreement with one of the most important players in the UAE market. This step supports our plan for further deployment throughout various countries of the world – most particularly the Arab countries in the Arabian Gulf.”
In a speech delivered on this occasion, Talal Al Dhiyebi said, “Offering the residents and tourists of Abu Dhabi the latest in edutainment is always a key focus at The Mall at World Trade Center Abu Dhabi and so we are delighted to partner with KidzMondo to offer our young visitors a truly unique experience that is both entertaining and educational, affirming our position as the capital’s leading shopping and leisure destination.”
Ali Kazma developed the KidzMondo theme park and, in collaboration with a team of experts, created a new and comprehensive concept that seeks to place the innovation of edutainment as a useful method in supporting a child’s physical and intellectual growth. The activities included in the theme parks are specifically designed to improve levels of self-esteem and confidence alongside instilling a sense of responsibility.
The central idea of KidzMondo is to develop a small-scale city built for and ruled by children between the age groups of 2 to 14. Under the supervision of staff members and highly qualified educators, the city simulates daily life for adults where children are able to develop a sense of responsibility and a culture of teamwork as they learn about the various professions and value of money. The KidzMondo city has its own economy and even uses its own currency, the ‘Kidlar’.
There are KidzMondo theme parks in several countries including Lebanon, Turkey, Qatar and Saudi Arabia. This concept is gaining growing demand around the world as it offers the opportunity for young people to have unique experiences through the combination of entertainment and education; hence KidzMondo uses the approach of edutainment, which increases the project’s success and appeal.