LAND ROVER DEFENDER TAKES OVER LONDON

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    • Land Rover Defender taxi cab spotted on streets of London ahead of special Defender 2,000,000 charity auction at Bonhams on 16 December
    • Specially modified Defender is part of nostalgic celebration film shot in the capital to commemorate 67 years of this iconic vehicle as it enters final phase of production
    • Film precedes prestigious charity auction where collectors and Defender fans will be given the opportunity to own the Defender 2,000,000, a unique piece of Land Rover history
    • Defender 2,000,000 on public display for Series Land Rover and Defender heritage exhibition at Bonhams London on 15 and 16 December

     

    Londoners were delighted when they spotted a one-of-a-kind Land Rover Defender ‘taxi’ driving through the streets of the capital. The Defender, one of the world’s best loved 4x4s, was starring in a commemorative film to celebrate this global automotive icon and to promote the forthcoming charity auction of the Defender 2,000,000 being held at Bonhams New Bond Street headquarters on 16 December.

    The film, released today, also stars a number of other more unusual, specially modified vehicles including a Series II Land Rover ice cream van, a specially tailored Paul Smith Defender and the first ever Series Land Rover show car, displayed at the Amsterdam Motor Show in 1948, all taking in London’s famous landmarks as they tell the story of the Defender’s rich history.

    The Defender 2,000,000 will be on display at a specially curated exhibition from 15-16 December for prospective bidders to preview the vehicle at Bonhams ahead of its auction.

    All proceeds from the auction of ‘Defender 2,000,000’ will be donated in their entirety to Land Rover’s humanitarian and conservation partners – the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation.

     

    ABOUT LAND ROVER

    Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world’s 4×4 sectors, with 80% of this model range exported to over 170 countries.

    ABOUT DEFENDER 2,000,000

    The ‘Defender 2,000,000’ vehicle features a plethora of distinctive finishing touches. A map of Red Wharf Bay – where the design for the original Land Rover was first drawn in the sand – is engraved into the aluminium fender, which contrasts with the exterior Indus Silver satin paint. A unique ‘no 2,000,000’ badge sits on the rear of the vehicle, which is mirrored on the interior console. The design is finished with Santorini Black wheels and wheel arches, roof, door hinges, grille and mirror caps.

    Inside, the leather seats also feature the ‘Red Wharf Bay’ graphic and ‘no 2,000,000’ logos have been stitched on the headrests. A bespoke aluminium plaque, signed by everyone who helped to assemble the vehicle is fitted to the driver’s seat plinth. On the front and rear, S90 HUE registration plates – a reference to the first ever pre-production Land Rover, registration ‘HUE 166’ – complete this one-of-a-kind Land Rover Defender.

    Production of the original Land Rover Series I began at the famous Lode Lane facility in 1947 ahead of its launch at the Amsterdam Motor Show on 30 April 1948. Since then two million examples of the Series I, II III and Defender have been produced at Solihull.

    The S90 HUE number plate references the first ever pre-production Land Rover, registration ‘HUE 166,’ nicknamed ‘Huey’. This Defender 90 Station Wagon was designed by Land Rover’s Design Director and Chief Creative Officer Gerry McGovern and his team and executed by Land Rover’s Special Vehicle Operations team.

    The vehicle combines the heritage of the Series Land Rovers with the premium finishes found on today’s Defender Autobiography. Inside the vehicle, leather and machined aluminium touches complete the interior, including the fascia, steering wheel, gear knob and transfer knob, hand brake and door casings, all offering a premium finish.

    ABOUT BONHAMS

    Bonhams, founded in 1793, is one of the world’s largest auctioneers of fine art and antiques. Today, the auction house offers more sales than any of its rivals. The main salerooms are in London, New York and Hong Kong. Sales are also held in the UK in Knightsbridge and Edinburgh; in the US, in San Francisco and Los Angeles; in Europe, in Paris and Stuttgart and in Sydney, Australia. Bonhams also has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 60 specialist areas. For a full listing of forthcoming sales, plus details of Bonhams specialist departments, please visit www.bonhams.com