As part of the #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just revealed the latest episode of their Discovery Sport #WeekendAdventure series.
The seventh installment follows a group of friends, one amongst which was Ahmed Sharif, as they travel through Bahrain in the Discovery Sport for an exciting weekend adventure to Nurana Island. Using Land Rover’s MYLAND Ardhi mobile app, the trio makes a stop at the Bahrain International Circuit, a 35 minute drive from Manama, where they take part in the adrenaline pumping Land Rover Experience at the Land Rover Experience Centre.
Ahmed Sharif is a young web comedian from Bahrain with more than 1.6 million followers on Instagram. He gained his esteemed audience through the posting of short humorous skits about family, relationships and a variety of miscellaneous subjects. The digital influencer also recently made Land Rover Experience the location for his latest comedy skit which is set to be released in the near future.
Challenging the Discovery Sport’s off-road agility and putting their skills to the test, the adventure enthusiasts continue their 35km journey to Nurana Island where they set up volleyball net for a quick game before camping for the night.
Speaking on this collaboration, the Marketing Manager of Euro Motors Jaguar Land Rover, Hannane Laidouni said: “It gives us great pleasure to have Land Rover Experience Bahrain featured in the latest episode of the Discovery #WeekendAdventure series. I would like to also express the immense pleasure it was to collaborate with the popular Bahraini digital influencer, Ahmed Sharif. By collaborating with young dynamic individuals, who are popular not only locally but at a regional level, Euro Motors jaguar Land Rover endeavours to communicate with our customers at a more personal level which in turn enhances and elevate our relationship with them.”
The Discovery Sport is sleek, compact SUV with renowned Land Rover capabilities along with an enticing interior that adds up to an incredible looking vehicle. The drive is further enhanced by a generous wheel articulation and innovative off-road technologies that guarantee exceptional performance at all times. Along with the incredible performance-based features, the Discovery Sport presents the driver with a number of additional features like Head-Up Display and Wade Sensing amongst others which is essentially made available to provide the best possible ride.
Equipping drivers to take on the various types of terrains available across the region with the Land Rover Discovery Sport, the series saw the automotive brand collaborate with influencers from Morocco, UAE, Oman, Qatar, Lebanon, KSA and Bahrain.
Following them in their quest for adventure-filled, adrenaline-pumping and eye-opening experiences, the films capture the sentiment behind the #MYLAND platform to highlight the great significance and wealth of the region’s terrain, culture, traditions, and natural landmarks.
Rolled out across the region, the Discovery Sport #WeekendAdventure series encourages adventure seekers to explore their land and turn their active weekend adventures into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile App.
The videos are hosted on Land Rover‘s #MYLAND platform and posted across the Land Rover MENA social media channels. The Ardhi Mobile App is also available to download from Apple’s App Store and Google’s Google Play store.