Monday, September 28, 2020

Land Rover Rolls Out New Bahrain Discovery Sport #WeekendAdventure Episode

As part of the #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just revealed the latest episode of their Discovery Sport #WeekendAdventure series.

The seventh installment follows a group of friends, one amongst which was Ahmed Sharif, as they travel through Bahrain in the Discovery Sport for an exciting weekend adventure to Nurana Island. Using Land Rover’s MYLAND Ardhi mobile app, the trio makes a stop at the Bahrain International Circuit, a 35 minute drive from Manama, where they take part in the adrenaline pumping Land Rover Experience at the Land Rover Experience Centre.

Ahmed Sharif is a young web comedian from Bahrain with more than 1.6 million followers on Instagram. He gained his esteemed audience through the posting of short humorous skits about family, relationships and a variety of miscellaneous subjects. The digital influencer also recently made Land Rover Experience the location for his latest comedy skit which is set to be released in the near future.

Challenging the Discovery Sport’s off-road agility and putting their skills to the test, the adventure enthusiasts continue their 35km journey to Nurana Island where they set up volleyball net for a quick game before camping for the night.

Speaking on this collaboration, the Marketing Manager of Euro Motors Jaguar Land Rover, Hannane Laidouni said: “It gives us great pleasure to have Land Rover Experience Bahrain featured in the latest episode of the Discovery #WeekendAdventure series. I would like to also express the immense pleasure it was to collaborate with the popular Bahraini digital influencer, Ahmed Sharif. By collaborating with young dynamic individuals, who are popular not only locally but at a regional level, Euro Motors jaguar Land Rover endeavours to communicate with our customers at a more personal level which in turn enhances and elevate our relationship with them.”

The Discovery Sport is sleek, compact SUV with renowned Land Rover capabilities along with an enticing interior that adds up to an incredible looking vehicle. The drive is further enhanced by a generous wheel articulation and innovative off-road technologies that guarantee exceptional performance at all times. Along with the incredible performance-based features, the Discovery Sport presents the driver with a number of additional features like Head-Up Display and Wade Sensing amongst others which is essentially made available to provide the best possible ride.

Equipping drivers to take on the various types of terrains available across the region with the Land Rover Discovery Sport, the series saw the automotive brand collaborate with influencers from Morocco, UAE, Oman, Qatar, Lebanon, KSA and Bahrain.

Following them in their quest for adventure-filled, adrenaline-pumping and eye-opening experiences, the films capture the sentiment behind the #MYLAND platform to highlight the great significance and wealth of the region’s terrain, culture, traditions, and natural landmarks.

Rolled out across the region, the Discovery Sport #WeekendAdventure series encourages adventure seekers to explore their land and turn their active weekend adventures into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile App.

The videos are hosted on Land Rover‘s #MYLAND platform and posted across the Land Rover MENA social media channels. The Ardhi Mobile App is also available to download from Apple’s App Store and Google’s Google Play store.

MOST READ

HM King addresses United Nations General Assembly

His Majesty King Hamad bin Isa Al Khalifa has delivered Bahrain’s address to the 75th session of the United Nations General Assembly in New...

HH Shaikh Nasser bin Hamad receives INJAZ Bahrain Board Chairperson

Representative of His Majesty the King for Humanitarian Work and Youth Affairs His Highness Shaikh Nasser bin Hamad Al Khalifa received Board Chairperson of...

Gulf Air proudly resumes direct flights to and from Saudi Arabia

Gulf Air, the national carrier of the Kingdom of Bahrain, proudly announces the resumption of its direct flights to and from the Kingdom of...

stc Bahrain, the first telecom operator in Bahrain to offer Roadside Assistance and Home Assistance services

stc Bahrain, a world-class digital enabler, is the first telecom operator in Bahrain to venture into Roadside Assistance and Home Assistance services, expanding its...

REACH Behavior and Development Center opened

Cabinet Affairs Minister Mohammed bin Ibrahim Al Mutawa has inaugurated the "REACH Behavior and Development Center for Children with Autism and Developmental Delay", the...

The 90th National Day of Saudi Arabia is Hailed!

The Kingdom of Saudi Arabia’s leadership and people celebrated, the 90th National Day of Saudi Arabia, on September 23rd, after the historical announcement of...

Education Minister participates in virtual meeting

Minister of Education Dr. Majid bin Ali Al Nuaimi participated in the Arab Education Ministers meeting on endorsing the document of developing education in...

Bahrain’s presence in the European Market to Achieve The Kingdom 2030 Vision

HH Shaikh Nasser bin Hamad Al Khalifa, Representative of His Majesty the King for Humanitarian Work and Youth Affairs has received, in the presence...

Gulf Air Resumes Direct Flights to Amman

Gulf Air, the national carrier of the Kingdom of Bahrain, announces that it has resumed its direct flights to and from Amman’s Queen Alia...

The Sustainable Energy Authority, and Rashid Equestrian & Horse Racing Club Signs MoU in the field of Renewable Energy

Dr Abdul Hussein bin Ali Mirza, Chairman of the Sustainable Energy Authority, and Sheikh Salman bin Rashid Al Khalifa, Executive Director of the Rashid...

Bahraini hero Hamza Kooheji beats Aidan James and edges closer to a BRAVE CF title shot

Bahrain’s own Hamza Kooheji earned perhaps the biggest victory of his career as he walked away with a split decision win over Aidan James,...

Gulf Air Resumes Direct Flights to Dhaka

Gulf Air, the national carrier of the Kingdom of Bahrain, announces that it has resumed its direct flights to and from Dhaka’s Hazrat Shahjalal...

Batelco Launches Unlimited Business Mobile Packages

Batelco has unveiled its latest business mobile packages in a complete refresh of its existing packages, targeted at business customers including entrepreneurs, SMEs and...

BRAVE CF and BTEA partner for Kombat Kingdom series

BRAVE Kombat Federation, the biggest sports-brand in Bahraini history, is partnered up with the Bahrain Tourism & Exhibitions Authority to showcase to BRAVE Nation...

BRAVE CF 42 full fight card released with 12 nations represented and the Flyweight Tournament quarter-finals

BRAVE Combat Federation returns to the Kingdom of Bahrain, for the second consecutive week with BRAVE CF 42, on September 24th. The promotion released the full...