Friday, October 2, 2020

LG AND TOKUJIN YOSHIOKA CELEBRATE INNOVATION FOR A BETTER LIFE AT MILANO DESIGN WEEK

To commemorate its 70th anniversary, LG Corp. announced plans to unveil a large-scale light art installation during 2017 Milano Design Week, the world’s largest design exhibition. Titled S.F_Senses of the Future and hosted at Superstudio Piu, the display will mark LG’s debut at Milano Design Week and is intended to highlight the brand’s longstanding passion for design and innovation.

LG is partnering with world-renowned designer Tokujin Yoshioka, known for his use of groundbreaking experimental techniques to reflect the beauty of nature and the complexity of the human senses. LG’s design philosophy is rooted in the belief that the pursuit of innovative technology and design must be centered on the human experience. Only then is it possible to realize a vision for the future filled with excitement and imagination. Through the S.F_Senses of the Future exhibition, LG and Tokujin Yoshioka hope to communicate their respective optimism for humanity’s future and to impart a lasting impression with an immersive experience utilizing lights and everyday objects.

“When we were children, we freely imagined the future and we sensed our destinies in our dreams and S.F_Senses of the Future is an expression of science fiction, technology, space and life highlighting the state of LG’s technology,” explained Tokujin Yoshioka. “The installation is a poetic phenomenon that can only be described as a tapestry of light – a truly futuristic dimension which confounds and transcends the human senses.”

“We are very excited for this opportunity to collaborate with Tokujin Yoshioka and to take part in the largest celebration of design in the world,” added Noh Chang-ho, head of corporate design for LG Electronics. “The marriage between cutting-edge technologies by LG and Tokujin Yoshioka’s design perfectly expresses LG’s human-centered design philosophy and our commitment to delivering of our promise of innovation for a better life. We hope that many visitors have the pleasure of experiencing the immersiveness of S.F_Senses of the Future.

At the cusp of its 70th anniversary, LG is charting a new course by embracing design that focuses on the user experience. LG remains more committed than ever to improving consumers’ quality of life by pushing the boundaries of innovation with optimized solutions.

MOST READ

stc Bahrain wins Bahrain’s “Best integrated payment solutions provider” at The Global Economic Awards 2020

stc Bahrain, the world-class digital enabler, has won the distinguished “Best integrated payment solutions provider” award at The Global Economic Awards 2020. The award...

BRAVE CF and BTEA partner for Kombat Kingdom series

BRAVE Kombat Federation, the biggest sports-brand in Bahraini history, is partnered up with the Bahrain Tourism & Exhibitions Authority to showcase to BRAVE Nation...

REACH Behavior and Development Center opened

Cabinet Affairs Minister Mohammed bin Ibrahim Al Mutawa has inaugurated the "REACH Behavior and Development Center for Children with Autism and Developmental Delay", the...

stc Bahrain launches new Fiber Plans with No-Contract and provides exclusive offers for JAWWY TV Home

stc Bahrain, a world-class digital enabler, is expanding its stc fiber plans, offering the all new No-Contract Fiber plans option with an attractive bouquet...

NSSA announces NASA SpaceApps Challenge

The National Space Science Agency (NSSA) has announced its online registration for university and high school students to participates in the NASA Space App...

HH Shaikh Nasser says Hussain Al Rashid is a “True Champion” and an “Example to Follow”

HH Shaikh Nasser bin Hamad Al Khalifa, Representative of His Majesty the King for Humanitarian Work and Youth Affairs has published a video on his...

STAR Quiz Challenge 2020 resurfaces in an all-new avatar

Calling all quiz enthusiasts... the wait is over! Star Plus, the region’s leading television channel, is proud to announce the commencement of the 10th...

UoB Students Can Pay for Courses and Buy Textbooks Online Via Bahrain.bh!

A busy academic year ahead, compounded with the pressures of maintaining social distancing, may find some students feeling overwhelmed. Such challenges have been a...

Gulf Air proudly resumes direct flights to and from Saudi Arabia

Gulf Air, the national carrier of the Kingdom of Bahrain, proudly announces the resumption of its direct flights to and from the Kingdom of...

Launch of the “Made in Bahrain” initiative and Broadcasting Chinese Macau Orchestra Concert on the Occasion of World Tourism Day

The Bahrain Authority for Culture and Antiquities celebrated the World Tourism Day, Sunday, September 27, 2020, with launching the “Made in Bahrain” initiative, and...

Four Square brings an Immersive 3D Visual Experience at the Mall of Dilmunia!

Four Square Media & Display Solutions Co brings to Bahrain an immersive experience at The Mall of Dilmunia! Four Square was founded in the year...

Gulf Air Marks Breast Cancer Awareness Month

Gulf Air, the national carrier of the Kingdom of Bahrain, started a month-long breast cancer awareness campaign to shed light on the importance of...

Business ventures from Thailand continues in The Kingdom of Bahrain

Since the outbreak of Covid-19 that has unleash an economic downfall, Thai business collaborations continues, expanding business ties between The Kingdom of BAHRAIN...

BeAware App to offer coronavirus PCR test certificate service

The Information & eGovernment Authority (iGA) Chief Executive, Mohammed Ali Al Qaed announced that the “BeAware Bahrain” App will begin providing a Real Time...

HRH the Crown Prince extends his condolences to His Highness the Amir of Kuwait

His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince, Deputy Supreme Commander and First Deputy Prime Minister, arrived in Kuwait to...