Wednesday, September 30, 2020

LG cements at Innofest 2017

Company forecasts growing demand for innovative and ultra-premium products, ushering in an enhanced line-up for MEA in 2017

Building upon a long history of award-winning designs and leading the way with innovative technologies and elegant designs, LG Electronics (LG) – a global leader and technology innovator, is solidifying its market-leading position by showcasing its 2017 premium product line-up at the company’s annual two-day innovation event – InnoFest 2017.

Kicking off in Barcelona, Spain this year and attracting over 250 retailers, partners and customers from across the Middle East and Africa (MEA), Innofest 2017, represents a crucial platform for reiterating LG’s position in the global consumer electronics and appliance industries.

InnoFest 2017 highlights LG’s increased focus and commitment in not only emerging as a leader in the premium product category but also showcasing an expansive line-up of innovative and energy efficient products, planned for MEA, across multiple business units.

Commenting at Innofest 2017, Kevin Cha, President, LG Electronics Middle East & Africa, said, “Technology is progressing at a faster pace than ever and the force of the change is becoming even more powerful. Today it has progressed to the point where innovation is no longer about creating a better life, instead it is the desire to create a better lifestyle for consumers that underpins our premium product philosophy. 2017 will see LG Electronics pursuing an innovative, energy efficient and a premium product market strategy, positioning the company as a technology innovator with a flair for convenience, design and style.”

From the stylish, premium and most talked about LG SIGNATURE line-up, revolutionary OLED TVs, ground-breaking TWIN Wash washing machines, smart home appliances, energy efficient products and everything in between, LG’s 2017 line-up combines the best of LG’s cutting-edge technology and world-class design with exquisite attention to detail for today’s most discerning consumers.

OLED W7

With more than 120 awards at CES® 2017, LG’s revolutionary new LG SIGNATURE W7 OLED 4K TV bagged the official Engadget CES’ Best of the Best Awards.

Riding on this success, Innofest 2017 is focussing on bringing ground-breaking technologies to the Middle East & Africa markets. The OLED W7 series exemplifies cutting-edge innovation within the home entertainment space. The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone. LG OLED TVs are less than 4mm thick when measured from the wall, to which they can be mounted with magnetic brackets, without any gap between the TV and the wall. The sense of immersion is completed through up-firing speakers which produce Dolby Atmos sound.

LG SIGNATURE

LG’s most talked about LG SIGNATURE Line-up with the LG SIGNATURE OLED TV, LG SIGNATURE Refrigerator, the LG SIGNATURE TWINWashTM washing machine and the LG SIGNATURE Air Purifier was a highlight at the show.

LG’s premium product strategy will witness a boost with the introduction of these premium products across key markets in MEA in 2017.

 

LG TWINWash™

Among the key attractions within the home appliances category is the LG TWINWash™, which allows consumers the ability to wash two loads of laundry at the same time. LG’s redesigned 24kg capacity TWINWash™ is an exceptional innovation for any family on the look-out for the next big thing in home appliances that will make life much simpler.

 

IoT & ROBOTICS

Another key highlight at Innofest 2017 focuses on company’s latest foray into the development of ground-breaking line-up of intelligent robots, part of the company’s innovations in artificial intelligence and developments in the IoT ecosystem. The line-up includes a home robot that doubles as a smart home gateway and intelligent home notification centre, enhancing convenience in users’ day-to-day lives.


Green & Energy efficient Air Conditioning Solutions

Last but not the least, LG will also be showcasing its latest air conditioning solutions with the cutting edge Inverter Technology. Through the inverter compressor, LG’s products are able to operate under the extreme climatic conditions of the Gulf, even up to 65℃.

While regular air conditioners can only turn on and off, LG Inverter Technology can control rotation frequency to produce cooling more efficiently. The energy saving efficiency has been certified by TUV. The inverter technology is reliable due to increased durability, and it offers optimal indoor environmental comfort for users.

“LG has made great strides with the continued support and goodwill of business partners across MEA. We are thrilled that through InnoFest 2017, we can continue to meet with our key stakeholders, discuss local market opportunities and expand the reach of our new line-up to many more discerning consumers across the region,” Cha concluded.

LG was applauded with 21 CES Innovation Awards from the Consumer Technology Association (CTA™) in 2017 across home appliance, home entertainment and mobile communications categories. LG’s latest products are built on the foundation of excellence and come with a number of new cutting-edge features designed to transform the lives of the consumers. Delivering innovation for a better life will continue to be the foundation of LG’s product strategy for 2017.

MOST READ

Business ventures from Thailand continues in The Kingdom of Bahrain

Since the outbreak of Covid-19 that has unleash an economic downfall, Thai business collaborations continues, expanding business ties between The Kingdom of BAHRAIN...

Batelco’s Initiative to Waive 500 SME’s Broadband Bills for Three Months Much Appreciated by Business Sector

A number of business owners have extended their appreciation to Batelco for the financial support towards their fixed internet cost for 3 months in...

The Sustainable Energy Authority, and Rashid Equestrian & Horse Racing Club Signs MoU in the field of Renewable Energy

Dr Abdul Hussein bin Ali Mirza, Chairman of the Sustainable Energy Authority, and Sheikh Salman bin Rashid Al Khalifa, Executive Director of the Rashid...

HM King addresses United Nations General Assembly

His Majesty King Hamad bin Isa Al Khalifa has delivered Bahrain’s address to the 75th session of the United Nations General Assembly in New...

Bahraini hero Hamza Kooheji beats Aidan James and edges closer to a BRAVE CF title shot

Bahrain’s own Hamza Kooheji earned perhaps the biggest victory of his career as he walked away with a split decision win over Aidan James,...

Gulf Air Resumes Direct Flights to Amman

Gulf Air, the national carrier of the Kingdom of Bahrain, announces that it has resumed its direct flights to and from Amman’s Queen Alia...

The 90th National Day of Saudi Arabia is Hailed!

The Kingdom of Saudi Arabia’s leadership and people celebrated, the 90th National Day of Saudi Arabia, on September 23rd, after the historical announcement of...

The All New E-Class: More Intelligent and Sportier than ever before

The all-new 2021 Mercedes-Benz E-Class Sedan has now arrived in the Kingdom of Bahrain. First unveiled at The Avenues – Bahrain, the 2021 E-Class...

STAR Quiz Challenge 2020 resurfaces in an all-new avatar

Calling all quiz enthusiasts... the wait is over! Star Plus, the region’s leading television channel, is proud to announce the commencement of the 10th...

Microsoft’s new Xbox app for iOS includes game streaming

Microsoft is about to release a big Xbox app update for iOS that includes the ability to stream Xbox One games to an iPhone....

HH Shaikh Nasser says Hussain Al Rashid is a “True Champion” and an “Example to Follow”

HH Shaikh Nasser bin Hamad Al Khalifa, Representative of His Majesty the King for Humanitarian Work and Youth Affairs has published a video on his...

SCH president visits SMC

The Supreme Council of Health (SCH)’s President, Head of the National Taskforce to Combat Coronavirus (COVID-19) Lieutenant General Dr Shaikh Mohammed bin Abdullah Al...

Launch of the “Made in Bahrain” initiative and Broadcasting Chinese Macau Orchestra Concert on the Occasion of World Tourism Day

The Bahrain Authority for Culture and Antiquities celebrated the World Tourism Day, Sunday, September 27, 2020, with launching the “Made in Bahrain” initiative, and...

Bahrain’s presence in the European Market to Achieve The Kingdom 2030 Vision

HH Shaikh Nasser bin Hamad Al Khalifa, Representative of His Majesty the King for Humanitarian Work and Youth Affairs has received, in the presence...

BeAware App to offer coronavirus PCR test certificate service

The Information & eGovernment Authority (iGA) Chief Executive, Mohammed Ali Al Qaed announced that the “BeAware Bahrain” App will begin providing a Real Time...