LG Launches Flagship SK10Y Sound Bar To Anticipatory GCC Customers

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LG Electronics Gulf (LGE) announced the launch of its new flagship Sound Bar, the LG SK10Y. Building on the success of last year’s SJ9, the 2018 upgrade brings with it a host of new connected services and features, including Dolby Atmos compatibility and Google’s Chromecast built-in for multi-room music and control via the Google Assistant.

LG has partnered with renowned audio company Meridian Audio to tune the new LG SK10Y Sound Bar for precision quality and fidelity. The LG SK10Y Sound Bar will include the hi-fi company’s digital sound processing (DSP) modes including bass, space and height elevation, which raises the sound to the level of the screen.

“With the launch of the premium LG SK10Y Sound Bar, we are offering our customers an incredible audio experience in a sleek and elegant design that is sure to be a perfect addition to LG’s range of OLED TVs for the home. The R&D and innovations that led to the LG SK10Y Sound Bar make us very proud, and we are excited to introduce this revolutionary product to our customers in the Gulf,” said Mr. Yong Geun Choi, President, LG Electronics Gulf,

The LG SK10Y Sound Bar features Dolby Atmos, creating a complete cinematic audio experience by innovative up-firing speakers that deliver a sense of realism and height. It also includes a wireless subwoofer, delivering 550W of power. It also supports a multitude of high fidelity audio formats for smooth, lifelike playback of your favourite music.

The LG SK10Y Sound Bar’s Adaptive Sound Control (ASC) analyses audio content in real-time and automatically adjusts the sound from the speakers and subwoofer to highlight dialogue or deep sounds. The LG SK10Y Sound Bar is also Wi-Fi and Bluetooth-compatible, so customers can freely stream their favourite audio around the home.

With built-in Chromecast audio software, users can cast millions of songs, podcasts and stations from a smartphone directly the LG SK10Y Sound Bar. The smartphone can be used as a remote to search, play and pause music and adjust the volume.

The LG SK10Y Sound Bar will retail for AED4,999 and will be available across the GCC region from May this year.