‘Love’ one of the most popular of emotion intensifies when said in conjunction with the word ‘Fashion’, inspiring a loyalty beyond reason. Two decades ago, Splash, the UAE based high-street retailer chose to fall in love with fashion and this one emotion has given the brand a journey to reflect upon and a path to create. Moving forward from celebrity led campaigns the brand has taken the route of addressing topical issues through fashion imagery and highly stylized campaigns.
The recently unveiled campaign takes cues from a world where unrest has taken head and how even the smallest of acts of raising awareness can go a long way in uniting people. Titled ‘Love Unites’ the Splash campaign brings together six top-models of various ethnicities from across the Globe to shoot for an inspirational fashion campaign where caste, creed & color play no role.
Speaking on ‘Love Unites’, Raza Beig, Director, Landmark Group and CEO Splash & ICONIC, said “I am a firm believer in the ideology of Love and this season Splash takes on a new route of inspiring love through a multi-ethnicity campaign which is best represented through fashion, the one word that defines Splash. Titled ‘Love Unites’ this campaign is our pitch to unite people against any resentment currently going on in the world.
Adding further, “Emerging from a successful celebrity driven campaign endorsed by stars like Salman Khan & Nicole Saba, this campaign aims to take Splash from an aspirational brand to an inspirational route”
The campaign will be releasing across the MENA, India, Pakistan & Sri Lanka starting May 10, 2016 through a 360 degree communication strategy which will include Out of Home, Print, Radio & TV. Digital campaigns will be the driving force of ‘Love Unites’ with an aim to connect & unite people through interactions with the brand and subsequently with each other.