Wednesday, June 3, 2020

Lulu eyes bigger market share for its own labels

Lulu, the top retailer in the Middle East today launched their newly rebranded Private Label products during the ongoing SIAL ME 2017. Lulu products which was introduced 10 years back in select categories is today a top seller across 140 stores of LULU group across the MENA, India and the Far East.

The rebranded and enhanced range of Lulu products are sourced from best companies in more than 40 countries and tested and certified by some of the top Global regulatory authorities.

Speaking to media after the launch Yusuffali MA, Chairman of LULU Group said “we have been constantly innovating and upgrading the quality and offerings of our Lulu products and we are delighted to note the tremendous boost we have been receiving from the market. Initially our plan was to sell few products in select categories, but with each passing year we have been adding new categories and product range. Our primary goal has been “highest quality products at most affordable prices”. Consumers are very always looking for better value for money and we are committed to providing better price by limiting our overheads and “middle men”.

Currently LULU sells almost 2500 products under its own label, from fresh food to dairy, packed food, confectionary and frozen food. In nonfood category, it has hygiene and home care products.

 “As we are on a fast expansion mode, we expect to double our product range in the next 2 years. We also are focusing on sourcing more locally produced products to support the UAE food processing industry and today we launched cooking oil produced in Abu Dhabi” Yusuffali added.On the sidelines of SIAL ME, lulu also signed a licensing agreement with Warner Brothers to sell a range of products with famous cartoon characters such as Looney Toons, Tom & jerry, Superman, etc. These products will be exclusively targeting children with a range of confectionary, biscuits, juices etc.

MOST READ

AlMabarrah AlKhalifia Foundation’s ‘100 Laptops’ initiative achieves tremendous success

AlMabarrah AlKhalifia Foundation has announced the success of its "100 Laptops" initiative after it contributed to providing 162 laptops for students, exceeding its initial...

Bahrain’s Representation at World Health Organisation, Interview with Dr. Muhammad Shaban

Dr. Muhammad Shaban, Head of Health programs & Policies of the Supreme Council of health and member of the national team to address the...

HM King’s directives to honour sports icon praised by Youth Minister

Youth and Sports Affairs Minister, Ayman bin Tawfiq Al-Moayyad, has lauded His Majesty King Hamad bin Isa Al Khalifa’s directives to rename the three...

Justice Minister stresses compliance to precautionary measures

Justice, Islamic Affairs and Endowments Minister Shaikh Khalid bin Ali Khalifa stressed the necessity of performing the Friday prayers in accordance with the mandatory...

HH Shaikh Nasser bin Hamad praises “Al-Sariya” Quiz Show success

HM the King’s Representative for Humanitarian Work and Youth Affairs, National Security Advisor and Supreme Council for Youth and Sports (SCYS) Chairman His Highness...

‘RCM’ Celebrates Eid with ‘Special Olympics Bahrain’

Reaffirming on its unwavering support to charitable centers and initiatives in the Kingdom of Bahraini, and out of its keenness to share the joy...

RHF and iGA Launch Registration Service for those entitled for support from the “Feena Khair” Campaign via Bahrain.bh

The novel coronavirus (COVID-19) pandemic has affected all of us in different ways, some more severely than others. To help the Bahraini Community  overcome...

HRH Premier stresses support to national cadres

His Royal Highness Prime Minister Prince Khalifa bin Salman Al Khalifa affirmed that the Kingdom of Bahrain has taken proactive steps to deal with...

Bahrain India Society participates in the combat against COVID-19

The Board of Directors of Bahrain India Society participated in the combat against the coronavirus. Under the eminent  leadership of His Majesty the King, His...

Royal Humanitarian Foundation launches new charity initiative

A charity initiative aimed at supporting Bahraini citizens and families and other needy people affected by COVID-19 has been unveiled. The Royal Humanitarian Foundation (RHF)...

Bahrain will overcome coronavirus pandemic successfully says SCH President

President of the Supreme Council of Health (SCH) Lieutenant General Dr. Shaikh Mohammed bin Abdullah Al Khalifa, the Head of the National Medical Team...

Bahrain’s Visionary Implementation of Robots to Combat COVID-19

As a visionary step, Bahrain has introduced robots for the assistance of COVID-19 patients. H.E Fatima A.Wahid Al Ahmed Assistant Undersecretary for Resources and...

Work More, Talk Less by Dhananjay Mahadev Datar

I was a novice when I stepped into the business field. Until then I had had no background or experience of running a shop....

Minister highlights Bahrain’s efforts to fight smoking, preserve public health

Health Minister, Faeqa bint Said Al-Saleh, has said that the World No Tobacco Day provides an opportunity for Bahrain to promote social awareness on...

Information Minister hails HH Shaikh Nasser’s support to the media

Information Affairs Minister Ali bin Mohammed Al-Romaihi paid tribute to HM the King’s Representative for Humanitarian Work and Youth Affairs, National Security Advisor and...