LG Electronics (LG) has released a light-hearted video highlighting the knock-on feature of its InstaView Door-in-Door™. In this video comprising a series of stories of a family, “knocking” is shown as the best solution for preventing problems in everyday life. Through familiar and entertaining episodes at home and in the office, a single knock hardly seems trivial. As seen in the video, the knock can preserve one’s love, social life, dignity and other things. By highlighting the differences between situations with and without knocks, the video accentuates the high utility of InstaView Door-in-Door™’s extraordinary knock-on feature.

After conducting extensive consumer research, LG has incorporated this knock into its InstaView Door-in-Door™ refrigerator. Consumers were found to open their refrigerator doors an average of 66 times per day, 32 of which were for just checking something without taking anything out1,this leads to loss of cold air and energy. To resolve this common complaint, users can simply see what’s inside by knocking twice on the glass of InstaView Door-in-Door™ without needing to open it.

InstaView Door-in-Door™ has a sleek glass panel that illuminates the interior when the panel is knocked on twice, enabling users to see what’s inside. Meanwhile, the spacious Door-in-Door™ compartment is great for storing frequently accessed snacks and beverages, while reducing cold air loss up to 41 percent2 and keeping food fresher longer.

This trailblazing refrigerator is the culmination of LG’s ultimate objective of improving consumer life through innovative and convenient home appliances. By eliminating the need to open the door, LG has set yet another benchmark in the history of refrigerator innovation. The knock-on feature drastically reduces loss of cold air and wasted energy caused by opening the door without a specific reason. The convenience-boosting and energy-saving InstaView Door-in-Door™ of LG is sure to be unique in the market. The video is available through the link: https://youtu.be/Alx4pAdah74