MGD – Lifestyle Jewellery, the latest offering from Malabar Gold & Diamonds has launched its new outlet in Bahrain. The new showroom located in Al Qudiabiyah is the 3rd outlet of MGD – Lifestyle Jewellery in the Kingdom. H.E. Alfonso A. Ver -Philippine Ambassador to Bahrain inaugurates the new outlet in Al Qudaibiyah in the presence of Mr. Shamlal Ahamed, Managing Director – International Operations, Malabar Gold & Diamonds, Mr. Abdul Salam KP, Group Executive Director – Malabar Group, Mr. Hesham Zaal Khalifa Zaal Alkbuflaseh, management team members, media & well-wishers. MGD – Lifestyle Jewellery is the new retail concept by Malabar Gold & Diamonds, which is one among the BIG 5 jewellery retailers globally & has over 195 showrooms globally. This concept is the latest offering of the group focusing on trendy and light weight jewellery that represents the independent and modern woman through its designs and collections. The vision of this retail concept is to be the preferred one-stop destination for lifestyle jewellery, offering unique designs and styles.
The jewellery showcases at MGD – Lifestyle Jewellery are sources from various parts of the world like Europe, Far East and Asia. The designs are inspired by the spirit of the youth and young adults keeping in mind what they would love in jewellery. MGD – Lifestyle jewellery currently operates in 2 locations in Bahrain which are at Gold City, Manama & Juffair Mall.
This concept will be seen at malls, department stores, hotels, travel retail, inflight and at high streets. E-commerce module is also being worked on for the concept. MGD – Lifestyle Jewellery offers a wide range of trendy and light weight jewellery that includes 18K and 22K gold jewellery, diamond jewellery, uncut diamond jewellery, precious gem jewellery and pearl jewellery. These pieces of jewellery are designed in a way where can be used as practical, convenient and simple jewellery for daily use without compromising on service or quality. This concept targets the young at heart teenagers, working women and those fashion and style oriented individuals who are interested in new and unique jewellery at competitive prices.
At this special launch, Mr. Shamlal Ahamed; Managing Director- International Operations, Malabar Gold & Diamonds’ said, “This concept was created for the modern and independent women who are young at heart. We will be utilizing MGD – Lifestyle Jewellery to target a segment of audience who are currently not targeted by traditional jewellery retailers. This will also help to rapidly expand our customer base of Arabs, Europeans and South East Asians. We are very happy with the response we received with the concept and are aggressively expanding our network.”
Also, the key features of this retail concept like transparency and assure quality, light weight, trendy and unique, and competitive pricing makes it an ideal gift for oneself and their loved ones. Furthermore, this concept also offers other benefits like cash buy back and lifetime free maintenance on jewellery.