One of the Middle East and North Africa’s top marketing communication agencies, Memac Ogilvy, has taken the lead in the world of integrated communications by welcoming Arpan Saxena as Strategic Planning Director to its Bahrain office.
Arpan joins a pool of talent at the agency responsible for laying the foundation of all creative thought processes that touch upon the physical, social and digital world. Arpan will be working across Memac Ogilvy Bahrain’s portfolio of international and local clients, which include American Express Middle East, VIVA Bahrain, Bahrain World Trade Center, MODA Mall and Bahrain International Circuit.
In his new position, Arpan provides unique consumer insights woven together from studying multiple disciplines including economics, social psychology and consumer behavior. This helps the creative team better understand the audience they’re targeting and support clients.
“From decades of experience in the communications industry, the one thing that’s certain is change. Internet penetration is on the rise with more than 200 million people in the region expected to be online by 2018. It’s this shift that’s driving us to ensure all our campaigns touch digital, social and physical channels,” said Mr. Ghassan Boujacli, Managing Director of Memac Ogilvy Bahrain.
“Arpan has a unique way of speaking consumers’ language and tuning our team’s creative minds into the right frequency. We’re glad to welcome him onboard and strengthen our position at the forefront of integrated communications.”
“Bahrain already stands out with its diverse demographics and unique economic profile, making it all the more exciting to cultivate consumer insights. I look forward to complementing the creative, digital and social teams to help clients confidently tick off their objectives,” said Arpan Saxena, Strategic Planning Director at Memac Ogilvy Bahrain.
Arpan takes the role after eight years in strategic planning and marketing communication with experience on a diverse set of clients including Unicef, Lufthansa, Philips, Nestle, American Express, General Motors and JCB.