Middle East Cleaning Technology Week Gets Bigger!

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MECTW 2017 is all set to raise the bar on cleanliness and hygiene with its 3rd edition this year. The show has seen a 10% increase in size and is taking place at the Dubai World Trade Centre from November 7 – 9, 2017.  The leading international show, for the cleaning sector, will see participation from prominent regional and international companies showcasing their latest innovations across three exhibitions, Clean Middle East Pulire, ‘Gulf Laundrex-Linen Care Expo Powered by EXPOdetergo International’, and Gulf Car Wash – Car Care Expo.

In line with Dubai’s vision of becoming one of the cleanest and greenest cities in the world, Dubai Municipality extends its support as a Strategic partner for MECTW 2017. The show will host over 130 exhibitors, and will focus on the latest technology developments in the cleaning sector.

Chandan Singh, CEO, Dhofar Global, says, “We are proud to associate with Middle East Cleaning Technology Week for yet another year. We believe it is a great initiative towards a progressive and hygienic society. This platform helps the suppliers showcase their latest innovations and creates awareness on the importance of sustainability. We are confident that the event will also encourage people to keep their environment clean and green, especially by using eco-friendly products.”

Talking about the partnership of EXPOdetergo with Gulf Laundrex-Linen Care Expo at MECTW this year, Livio Bassan, the President of EXPOdetergo, says, “This new partnership between EXPOdetergo International and Gulf Laundrex-Linen Care Expo on the occasion of the show in November 2017 is certainly going to be a successful platform for both parties to combine our strengths and contribute to the growth of our sector. EXPOdetergo International has been a world showcase for innovation, business and development for years, and given the results it has always obtained in terms of the number of participating exhibitors and visitors, we hope that our experience, high international standards and consolidated role will guarantee the best growth strategies in the global market even further thanks to this new and exciting international collaboration. The show will see the participation of several direct Italian exhibitors, also members to the Textile Care Suppliers’ Association Assofornitori.”

Keith Duplessie, Customer Development Specialist, IDA Board Member, CD, SV-RT – Certified Trainer, says, “We are excited about the collaboration between Gulf Car Wash-Car Care Expo with International Detailing Association this year at MECTW. It is a natural fit for the IDA and the Expo as it provides both of us an opportunity to reach out to professional detailers in the region in an effort to continue to improve the professionalism and awareness of our industry.”

“The Middle East is aiming for a smart, clean and hygienic environment. MECTW unites the cleaning industry under one umbrella, with an objective to create a sustainable future. This year we have made a few additions to the show seeing the response of both, exhibitors and visitors, in the previous years. We have introduced the Green Zone and have partnered with big names in the cleaning, laundry and car wash industry. MECTW is set to spread the message of a cleaner and a more sustainable tomorrow through this platform,” said Jayaraman Nair, Chairman of VIS Exhibition – the organiser of the event.

MECTW will host live product demonstrations from the biggest names in the cleaning & hygiene, laundry & dry cleaning and car wash & car care technology, equipment and service sectors. The show will also conduct conferences that will discuss adoption of hi-tech products and applications to improve sustainability and resource efficiency in the cleaning sector.

The latest additions that visitors can look forward to in this year’s edition is the new dedicated area for the Green Zone within the exhibition for exhibitors to display their eco-friendly/green products. Furthermore, industry experts will discuss innovation and sustainable practices at the International Cleaning & Hygiene Conference, Gulf Laundrex-Linen Care Expo Powered by EXPOdetergo International Conference, and Gulf Car Wash – Car Care Conference happening as a part of the three-day event.

The show will also honour ‘The Unsung City Cleaning Heroes Awards’ to the best outdoor cleaning and waste management staff in the United Arab Emirates recognising their dedication towards a clean and hygienic environment. Besides this, MECTW will also give away ‘The Excellence Awards’ in the laundry, Soft FM and Housekeeping categories.