Mind your analytics, or you could soon be in ethical hot water

Organizations could suffer loss of reputation, wasted resources, competitive weakness and even legal sanctions as a result, Gartner said.

The best-known example in this area may be the oft-told case of Target’s pregnancy-prediction algorithm, which led the retail giant to deduce that a 15-year-old girl in Minnesota was expecting a baby. It wasn’t until the girl began receiving coupons for baby-related items that her family caught on.

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