Motorcity, the exclusive distributor of Subaru vehicles in the Kingdom of Bahrain, unveiled the all-new 2017 Subaru Impreza on the sidelines of the two-day Subaru Annual Middle East and Africa (MEA) Distributors meeting, held at Sofitel Bahrain Zallaq Thalassa Sea & Spa.
Motorcity and Bahrain were selected to host the annual conference this year, which was attended by more than 60 participants from the MEA region, including the manufacturer’s senior management from Japan.
“Subaru has developed a very loyal customer base in Bahrain,” said Motorcity Senior General Manager, Bijan Majidi. “This is the reflection of our continuous efforts to provide one of the best products with the highest customer service and satisfaction. I am very pleased that Bahrain was chosen to host Subaru’s Annual Middle East and Africa Distributors Meeting which gave us the opportunity to share and exchange experiences with our colleagues from several other countries.”
In occasion of the Subaru MEA Distributors meeting in Bahrain, Motorcity introduced the ALL NEW 2017 Impreza and debuted several first-of-its-kind features, including Subaru Global Platform architecture designed to deliver significantly higher levels of driving agility, increased protection against crashes, and added levels of ride comfort. The technology will be the underpinning platform in a variety of upcoming Subaru vehicles. It also debuted Subaru’s new design language, which incorporates the brand’s signature hexagonal grille and hawk-eye headlights into a more sculptural body, with an increase in body structure rigidity of over 70 percent, and a 40 percent improvement in crash energy absorption than the previous model.
The Impreza 2.0i and 2.0i Sport are available as 4-door sedans, with a revised version of the 2.0-liter 4-cylinder Subaru Boxer engine that now gains from direct fuel injection and other performance boosting enhancements, to generate 152 horsepower compared to its previous output of 148. The Impreza Sport features 17-inch alloy wheels, sport suspension and Active Torque Vectoring, exclusive exterior styling and upgrades such as an 8.0-inch touchscreen multimedia system, keyless access, push-button start, Apple CarPlay, Android Auto and many other features.
For more information or to book a test drive, visit Motorcity showrooms in Sitra or call 17736222.