National Bank of Bahrain (NBB) today announced the launch of its new brand identity in line with the Bank’s ongoing journey of transformation aimed at creating a Bank, including a brand, built for sustained growth and success in today’s rapidly changing banking environment. The new brand was unveiled at the Euromoney – GCC Financial Forum in the Kingdom of Bahrain in the presence of Government Officials, the Bank’s Board, management and senior members of the regional and international financial community.
Revealed in a special presentation at the NBB stand, the new logo maintains the core elements and strengths of the NBB brand, paying homage to its rich heritage and history, while embodying a strategic shift that has been underway at the Bank to become more consumer centric, digitally focused and modern.
While staying true to those elements that have connected NBB and Bahrain, as embodied in the Kingdom’s shield and national colours, changes to the brand have aimed to showcase the Bank’s progressive new personality and focus. Importantly, NBB’s new logo has been designed to represent the future, in its simplicity, and has been developed for ease of use on digital platforms, an important pillar of its strategy and programme of digitalisation that is well underway.
Commenting on the new identity, Chairman of NBB, Mr. Farouk Yousuf Khalil Almoayyed, said, “The evolution of our brand is an important part of our strategy for continued market leadership as well as being integral to the promise we have made to all of our stakeholders when we began our journey of transformation nearly two years ago – to modernise and do all we can to get closer to and better serve our customers and the Kingdom of Bahrain. We are proud of NBB’s legacy and the role it has and continues to play in the growth and prosperity of the Kingdom and its people, but we also knew we needed our brand to reflect the NBB of the future, one which communicates our strengths and vision for an even stronger Bank and value proposition for everyone we serve.”
Over the past 60 years, NBB has been at the centre of the financial success of its customers and the economic development of Bahrain. The updated brand recommits and breaths new meaning into the Bank’s purpose, mission, promise and values, which have long established NBB as Bahrain’s financial partner of choice. NBB’s new brand is based on the following:
- Brand Purpose: Enriching the lives of generations
- Brand Mission: We promise to connect with you, help give you what you need, when you need it and in a way that works for you.
- Brand Promise: Closer to you
- Brand Values: Work with heart, Connect with respect, Collaborate for success, Own it & Embrace it, Be fearlessly transparent and Always do the right thing
Mr. Jean-Christophe Durand, CEO of NBB, added, “We are delighted to announce this important milestone in our strategy to become a more client centric and modern bank and are excited about the message we are communicating. The new brand gives the market another look into where we are going. As part of our transformation, we have already implemented improvements to the ways we connect with our customers. This includes a new website, online banking and mobile banking services. We continue this journey with a new and updated identity, which not only reflects who we are, but also encompasses the promise of where we want to be, which is “Closer to You” – our customers, our community and our Kingdom. In developing our new brand, with this promise at its core, we wanted to emphasise that our customers come first and that our primary focus is to ensure we are prepared and well positioned to meet all the needs of our stakeholders in the most effective and seamless manner. Our new brand is another important step in that direction.”
In developing its new identity, NBB utilised local resources that included strategic outside marketing and creative expertise to ensure harmony with the Bank’s strategic focus and direction for the decades ahead. Together with NBB’s Board and executive management team, they looked within for NBB’s strengths and what the Bank has come to represent for all of those it serves – a diverse group of existing and new customers seeking a modern, secure and flexible banking partner to protect and build wealth for the long term.
NBB’s new brand has been immediately rolled out across all digital platforms (social media, website, mobile application, mobile banking, business online banking and ATM screens) and the Bank’s Main, Tubli, Riffa and Hidd branches. NBB’s Abu Dhabi and Riyadh branches will unveil the new signage in March and April, respectively, with the remainder of the Bank’s branches to be rebranded over the next 12 months as part of NBB’s refurbishment plan to modernise and update the Bank’s branch network, which remains the largest in Bahrain.