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New Era of Mobile Photography

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As a smartphone, Asus‘s ZenFone Zoom doesn’t stray too far from the formula ASUS introduced with the ZenFone 2. Its Intel Atom Z3580 chipset and 4GB of memory will keep it running smoothly, and the battery will get you through a long school or workday. But the camera is the real star of the show, and its 13-megapixel rear camera, plus built-in 3x optical zoom lens, is the real reason why it costs $100 more than the ZenFone 2.

ZenFone Zoom is the world’s thinnest 3x optical-zoom smartphone with an innovative10-element HOYA lens arrangement for crisp detail — and up to 12x total magnification.

Empowering 3x optical-zoom
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