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    New-generation Audi A4 makes Bahrain Debut

    More powerful, more efficient, more intelligent: new-generation Audi A4 makes Bahrain debut.

    Audi Bahrain has unveiled its newest arrival at a launch event attended by customers and members of the press at its showroom in Sitra. The new-generation Audi A4 is a fascinating synthesis of technology and esthetics. All the technology in the brand’s bestselling family has been redeveloped, setting even higher benchmarks for its class. Elegant design blends with an innovative control concept, and lightweight construction meets new, efficient drivetrain solutions. The all-new A4 is also ahead of its peers in terms of infotainment and assistance systems, awarded a top safety score of 5 stars by the European consortium Euro NCAP. It is available now at  the Audi Centre Bahrain showroom.

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    Recently crowned best midsize car of 2016 in a poll of 115,239 readers of the German magazine “auto motor und sport”, the all-new Audi A4 boasts an even more comprehensive list of standard equipment than its predecessor. It includes xenon headlights, keyless go, a Bluetooth interface, Audi drive select and a 7-inch MMI color display. In addition, the luxury sedan has the best drag coefficient in its class at 0.23 and impressively low CO2 emissions.

    A new generation of four-cylinder TFSI engines with newly developed combustion methods sets benchmarks in terms of fuel consumption, emissions and performance for four-cylinder gasoline engines. Their power output has increased significantly and ranges from 150 hp to 252 hp, but fuel consumption has been reduced by up to 21 percent. Three different TFSI models are on offer in the Middle East: 35 TFSI with 150 hp (1.4 engine), 40 TFSI with 190 hp (2.0 engine) and the top of the range engine 45 TFSI with 252 hp (2.0 engine).

    Driver assistance systems and infotainment are of luxury quality in the all-new Audi A4 which is among the safest cars in its field of competitors. The European consortium Euro NCAP has awarded it the top score of five stars for adult and child safety as well as for pedestrian protection.

    It also gave the model the “Euro NCAP advanced” special award for its standard-fit multicollision brake assist system and for the Audi pre sense basic system. Multicollision brake assist automatically brakes the Audi in the event of an accident, thus reducing the danger of skidding as well as the risk of further collisions. Audi pre sense basic tightens the seat belt in hazardous situations leading up to a collision, and closes the windows and sunroof.

    At 4.73 meters long and with a wheelbase of 2.82 meters – the new Audi A4 has a confident stance on the road. A prominent horizontal line on the front and rear emphasizes the car’s width. The flowing design with concise lines communicates the sporty elegance of the brand. The Singleframe grille is wide and low; the optionally available headlights in LED and Matrix LED technology (including dynamic turn indicators) make technology a visual trademark.

    Up to 120 kilograms lighter

    Compared with the previous model, the car’s dimensions have grown but its weight has been reduced significantly – by up to 120 kilograms, depending on the engine. The body of the new Audi models is one of the lightest in its class thanks to an intelligent material mix and lightweight construction.

    The Audi A4 is a leader in its class also in terms of noise levels. All occupants enjoy generous space; the smooth lines emphasize the width of the interior. At night, optional discreet contour lighting illuminates the doors and the central console. The quality of workmanship is uncompromisingly high. Colors and materials follow a new line concept allowing customers even more freedom during configuration.

    Information and fascination: the Audi virtual cockpit and MMI

    The new model offers an abundance of intelligent technologies, the use of which is even more intuitive with the new Audi MMI display and control concept. Technological highlights of the new A4 include the Audi virtual cockpit, the Audi Matrix LED headlights, the Audi smartphone interface, the Bang & Olufsen Sound System with 3D sound, the Audi phone box with wireless charging, the head-up display and new driver assistance systems like the parking assist, rear cross-traffic assist, exit warning, collision avoidance assist, turn assist and the Audi pre-sense systems.

    The MMI control concept in the center console is a newly designed feature and acts as the main control element. The top-end infotainment system, MMI Navigation plus with MMI touch and a large 8.3-inch monitor, has a touchpad in the rotary controller to zoom in and out and to enter characters. The entire MMI control logic is similar to that of a smartphone and includes an intelligent free-text search function.

    S tronic transmission

    The powertrain and the chassis of the new Audi A4 has been completely redeveloped. The seven-gear S tronic (now also available for front-wheel drive) has been redesigned; the automatic transmission now offers a fuel-saving freewheeling function. Wheel-selective torque control supplements the work of the front-wheel drive and the quattro drive.

    For more details or to book a test drive of the all-new Audi A4 please visit the Audi Centre Bahrain showroom in Sitra or call 17459933.

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