The world’s largest beverage company, Coca-Cola will be the official beverage partner for the 2017 Brave International Combat Week. 2017 Brave International Combat Week features 2017 IMMAF World Championships, Brave 9: The Kingdom of Champions, Road Show, Food Festival, Concerts and 2017 Ace Media Awards. The Brave International Combat Week is the largest and most unique combat sports festival held during the year where athletes, celebrities and officials from over 40 nations visit the Kingdom of Bahrain.
“This is a huge step for sports media and industry in the Kingdom of Bahrain. Athletes are looking forward with hope towards a brighter future when the world reaches out to Bahrain as we take steps that put ourselves in the global forefront when it comes to sports media industry.”, said Mohammed Shahid, President of the Brave Combat Federation. 2017 Brave International Combat Week is held in Bahrain during 12 November till 19 November 2017. Bahrain also makes history as the only nation to host IMMAF World Championships which is the largest till date, under the patronage of His Highness Sheikh Nasser bin Hamad Al Khalifa. Brave 9: The Kingdom of Champions held under the patronage of His Highness Sheikh Khalid bin Hamad Al Khalifa is also the largest fight card in the MENA region till date.