American socialite Paris Hilton visited the Kingdom for the first time to launch the latest release from her fragrance line. The celebrity star announced the release of Platinum Rush during a big reception at the Al Hawaj branch of City Centre complex Bahrain.

The ceremony was attended by Patrick Malik, President of the manufacturer of a large number of international perfumes and the Board of Directors of Al-Hawaj Group as well as Al Najma International Team.

Thousands of fans and admirers arrived at the City Centre complex to see the celebrity and took photographs with her.

Paris Hilton expressed her thanks and gratitude to her huge audience and the management of Al-Hawaj for the wonderful reception.

The grand ceremony was preceded by a press conference held at the Four Seasons Hotel, attended by a large number of journalists and photographers from various Arab and international newspapers and magazines. Mr. Jawad Al Hawaj welcomed the Star and the guests.

The program included a press conference at Bahrain’s Four Seasons Hotel and a visit to the Al-Hawaj pavilion at the Arabian Gems exhibition, followed by the launch of the new fragrance ‘Platinum Rush’ at Al-Hawaj branch at the City Centre Bahrain.