The organizing committee of the third-edition of ‘Shop Bahrain’ announced the success of the 30-day Festival which ran from the 19th of January till the 18th of February 2017.
The Festival, co-organized by the Bahrain Tourism and Exhibitions Authority and Tamkeen and held in partnership with stakeholders from the public and private sectors such as Batelco, Gulf Air, and YK Al Moayyed & Sons, was able to enhance the Kingdom’s tourism and retail sectors by providing a unique shopping experience filled with family entertainment and fun activities.
‘Shop Bahrain’ objectives were to attract families coming from around the GCC to take part in the Festival’s various events and activities which coincided with the Bahrain Tourism and Exhibitions Authority strategy of increasing the tourism revenues and contributing to the national economy.
The Festival has also welcomed more than 20,000 visitors in its first week which is an increase of 7% in comparison to last year. The ‘Festival City’, the main event held during ‘Shop Bahrain’ at Bahrain Bay, witnessed more than 45,000 visitors over the period of 17 days. The event featured a festive atmosphere and a line-up of activities and entertainment for the entire family to enjoy including games, market, outdoor cinema, live performances and musical acts.
Shop Bahrain was successful in attracting a large number of tourists from the Gulf region which was a direct result of a Gulf-wide roadshow held in Jeddah, Doha, and Kuwait. The roadshow aimed to promote the Festival as part of the build-up to the launch and to encourage intra-tourism between Gulf countries. During the Festival, 80% of the tourists were from Saudi Arabia followed by Qatar, Kuwait, and the United Arab Emirates.
Bahrain Tourism and Exhibitions Authority revealed that the occupancy of the 4 and 5 star hotels reached BD9 Million during that period and that the occupancy totaled to 73% across the serviced apartments sector largely due to the attraction of family travelers.
The ‘Taste Tour’ that was held across 29 restaurants around Bahrain also attracted visitors who had the opportunity to win an Infiniti Q50 car. ‘Shop Bahrain’ awarded shoppers by providing valuable prizes through the raffle draw that included 12 cars, 35,000 instant prizes, and airline tickets.
Shop Bahrain’s various events and activates also attracted shoppers to join the events held at the participating shopping malls and entre the weekly raffle draws with an increase in the number of registered shoppers to 70,000 in the Festival’s Loyalty System. This year, the prizes has also increased by 10,000 with a total of 38,000 prizes in comparison to last year which was 28,000.
The value of transactions during Shop Bahrain reached to BD8 Million and the number of transactions made by shoppers increased to 130,000 in comparison to 60,000 posted last year. The number of shoppers during the 30-day has also increased from 48,611 during the third-edition in comparison to 39,005 in the second-edition. Additionally, the number of non-Bahrain shoppers increased by 2,000 in 2016 reaching a total of 20,359 shoppers. While the percentage of the GCC shoppers increased by 8% with a total of 3,958 shoppers.
“We are delighted to witness the success of the third edition of the Bahrain Shopping Festival ‘Shop Bahrain’ which further enhanced its position as a unique regional event that contributes to the Kingdom’s national economy and further positioning Bahrain as a welcoming family destination with close proximity,” Commented His Excellency, Shaikh Khaled bin Humood Al Khalifa, the Chief Executive Officer of Bahrain Tourism and Exhibitions Authority.
“We also look forward to host the upcoming edition with better activities and events as well as provide them with more chances of winning,” he also added.