Sky News Arabia has announced the launch of its radio broadcasting service in the UAE via 90.3 FM as of Thursday, July 30th.
Through this new service, Sky News Arabia hopes to cut across channels and media outlets in a bid to reach diverse audience segments that use varied media platforms to get the latest news.
Commenting on this development, Nart Bouran, Head of Sky News Arabia, said: “The move towards radio broadcasting is a logical and inevitable one for any regional network today that seeks to enrich its audience in UAE with a new media platform . Our audience will receive comprehensive news bulletins 24/7 that cover a gamut of Arab and international news developments in real time. This coverage will include news focused on politics, economy, sports as well as art and culture.”
According to IPSOS MediaCT, 67% of Arab radio listeners tuned in to radio stations in the UAE in 2015. The country is also one of the fastest growing markets for radio broadcasting. According to statistics published by Gulf News in 2014, this staggering percentage may be attributed to the UAE’s residents spending most of their time on the road, driving or stuck in traffic.
Sky News Arabia has earlier launched radio broadcasting services in several Arab countries including Iraq, Palestine, and Lebanon. The service has received high uptake from radio listeners and followers in these countries.