Lights Camera fashion (LCF) is a dream come true for the renowned fashion designer, Mrs. Hamra Alam. Having had her experience catering to the fashion world of Dubai and London, the fashionista has finally found her niche in the Kingdom of Bahrain setting up the fashion school that has been making dreams of many upcoming designers true. With the LCF anniversary celebrations scheduled for 28th January 2015, Hamra and her students are busy preparing for the event that promises to give a totally different experience on the fashion world to the visitors.
“We started LCF 3 years ago and we invite everyone with a talent for fashion designing to join us. I am a people’s person and we have always been there connecting people and networking as it is very important in our field.” Hamra shared with BTW her initial days. Few years back one of her distant relatives passed away with Autism and that added to her paradigm of wanting to give to the society to which she belongs to and be there supporting those who are differently abled.
With the talent, knowledge, practical and theoretical experience on the fashion designing world, Hamra has been successfully guiding her students like Ms. Lauren Pharren, who is as young as 09, to those who are proud grandmothers. “One of the important things we teach them here is the branding. About knowing their consumers and finally creating a proper dress and selling them.”
Mrs. Habibi Yacub, one of the Level 1 students of Hamra shared with us her excitement of being a part of LCF. “I have been dressing my daughters since they were young but this time I get to professionally design a dress for her as she models for the event. All thanks to the training and opportunity given by Hamra.” Growing up as a tomboy, Habibi has always had a passion for fashion, especially with jackets. Her line of Habibi collection specializes on jackets for everyone and for all seasons.
Coming all the way from Khobar, Saudi Arabia is the dazzling designer Mrs. Alia Mohammad. “I always wanted to be a fashion designer and loved to work on luxury and intrinsic patterns on wedding dresses. Hamra’s classes have been extremely rewarding as I am able to see my ideas come live on party wear.” This intelligent lady who completed her 18 weeks classes in just 14 days finds her inspiration from a Lebanese designer, Zuhair Murad.
One of the most brand concerned student of LCF who has a tribal sun for her logo is Ms. Fathima Hussain. “I love colors and love to play with them. I had to do my bachelors to make sure that my family was happy and along with my current job I find my happiness at the classes with Hamra. I like to work on bridal wears and to have a better go at the market I work on casuals and evening wears as well.”
Mrs. Rasha Fakhro is the one who loves to work on smart every day wear. “I met Hamra at one of the Bahrain Exhibitions and never thought twice before joining her classes. I am inspired by the neat and precise job on the designs by D&G. I love to experiment with all casuals and create unique and smart designs to suit everyone’s style.”
The foundation’s annual function is one such platform where the students get to test their skills and know their consumers.
“This year we have our event organized at The Diplomat Radisson Blu Hotel and Residence Spa. There are lot of activities including seminars, workshops and schools including the autistic center coming in to compete on how to draw. We have few other surprises also planned. We have live demonstration of pattern cutting, hair and makeup sessions and a live fashion show that would feature designs by our students.” Hamra was more than excited to share with BTW the activities planned for this year’s annual event. “We have Ms. Amal Y K Almoayed sharing her success story with us. We also have Ms. Wafa al Obeidat to speak about branding and its importance. Ali Mohammed Musa (Ali in wheel chair) will be attending the event and we will have a book signing session with him as well.”
“We would like our guests attending the event on 28th to bring with them a dress from their wardrobe they no longer use. We have another event coming up on March and have surprise lined with the dresses bought this time.”
Hamra who strongly believes in the power of pencil finally adds. “We are still climbing the ladder and we are not stopping as we believe on the top of the ladder there will be a rainbow.”