twenty4, the region’s latest value-fashion brand, has recently launched its fourth outlet in Adliya. This follows their successful expansion in the UAE, Kuwait, Saudi Arabia, Qatar, Oman and Bahrain, with the Adliya opening representing the 34th store overall.
It is difficult to strike a balance between low prices and quality trendy wear. However, twenty4 distinguishes itself from their competition with this fine balance of providing trendy fashion that is available at incredibly affordable prices. This value for money contributes to the brand’s increasing popularity amongst men, women and kids. As an offering from the highly successful retail group, BMA International, twenty4 first launched in Bahrain at The Bahrain Mall in November 2013. The successful opening led to widespread public enthusiasm towards the fashion concept resulting in subsequent openings in the country, viz. at Enma Mall and Ramli Mall. This popularity continues with the opening of the fourth twenty4 store in Adliya, on Shaikh Isa Avenue, next to the HSBC Adliya Branch. The store’s dynamic layout, with clearly segmented departments, offers an inviting ambience for fashion shoppers, with their exciting range sure to attract many more fans to its new location.
Commenting on the brand, Concept Head, Tarique Azmi said, “For a young and trendy brand, we offer fashion at really low prices. We want our customers to buy new fashion as often as they want without burning a hole in their pockets. So we look forward to welcoming many more satisfied customers to our new store and make twenty4 synonymous with value.”
The fashion is inspired by the latest trends around the world at prices that are incredibly affordable.
The Adliya store launches with the 2016 Summer collection along with an exciting Ramadan collection. Customers can enjoy this festive collection, which has been inspired by the celebrations of the occasion. This is evident in a glitzy showcase of gold and shimmering metallics. Falling gold stars accentuate this as the collection exudes beauty, grace, and style.
The latest store opening sustains a trend of several throughout the GCC region that seek to offer customers in the value fashion arena a destination outlet that exceeds in incredible fashion at incredible prices.