Forever an emblem of impeccably crafted Italian design, as it heads into 2023 Persol reenvisions its iconic heritage with fresh perspective. And as it continues to honor its pioneering origins in the world of eyewear, this year the focus is on creating a new cast of Persol protagonists.
Shaped by the high-adrenalin passion of motor culture and the expressive diversity of the big screen, whether it plays out on celebrity circuits or in everyday life, the brand’s visual narrative never fails to go beyond the trends, constantly redefining its aesthetic as a high-profile symbol of contemporary luxury.
And as always, only the finest materials and meticulous attention to detail is where it all begins. Honing Persol’s time-crafted tradition of trademark acetates and cult silhouettes, the new collection offers an eclectic line-up of bold archive evolutions and modern combo looks, starting with a powerful new version of the original Cellor: meet the Tom.
Inspired by Hollywood and its icons, this bold character represents the dramatic style of the actors who have expressed the soul of Persol for decades, and those who will do the same for decades to come. Next up, the performance-driven profile of the Jean pays tribute to the brand’s unique connection to the indomitable style of motor-culture, while the Vico transforms the impeccably tailored proportions and fine material combinations into a visionary new symbol of sartorial Italian design.
This said, the collection is not only about the icons. Completing the selection with understated metal and stylish double bridge styles, architectural lines and distinctive detailing define statement shapes unite form and function in impeccable style, while the slimline profiles and modern lines daring new pilots make sure Persol always keeps up with time.
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