Saturday, February 27, 2021

The New Normal: Taking Your Business Online. Are you ready? by Jacob Thomas

Longing for pastries from your favorite bakery (that has currently shut shop)? What if it were online?

With the COVID-19 pandemic suddenly engulfing the entire world, small and big businesses around the globe have been thrown aback.

Once things slightly start coming back on track, each business will scour for their individual space and will try to hit the market hard, grabbing every opportunity for revival.

Hence, it is imperative that your business remains on track during this crisis, maintains continuity, and seamlessly moves on to the world after.

And how can you do that?

By embracing the ‘new normal’, the virtual or by going online.

While several organizations have been forced to work remotely, and are still struggling in their game others have just boomed, taking full advantage of the crisis.

Several Retail companies have moved online with their businesses. So have smaller players like boutique stores, restaurants etc have thus catering to a steady stream of consumers.

Here are some tips to get you going with the new, pandemic-no-bar way of working.

  • Get online, if you haven’t already
  • Use the best collaboration tools
  • Reach out to others in the industry
  • Hold on to your clients
  • Upskill and upgrade

Be there. Get heard!

Last, but not the least, get yourself heard and seen online at the right places.

Media consumption is now sky high, and innovative ways to advertise as well as create meaningful, value-added content will help a lot in the long run.

Build fresh content and revise SEO strategies regularly to rank higher in search engines.

Live stream your offerings and solutions via popular social platforms and conduct webinars/events to showcase your skillset. You can also run domain-specific quiz and contests online to keep your audience engaged and ensure high brand recall.

So, what are you waiting for? Get Online and let your Business boom.

by Jacob Thomas,
Co-Founder of


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