Imagine a fashion show where the clothes match the surrounding architecture. Now imagine an opportunity to see such a spectacle come to life. Well, Dubai Shopping Festival gave the public that exact chance as it held the exciting fourth and final instalment of Street Runway at CITY WALK yesterday evening. This was the ‘Urban Trendy’ edition of the ever-popular fashion show inspired by the backdrop of its locale.
Using textured cubes and grunge metal elements as well as speakers and LED screens, the final edition of Street Runway left the audience with an appreciation for both the show’s environment and the talents of the designers.
Rarely do such strong and independent artistic expressions come together to present one evening of shared vision and the mix of local female, male and child models showcased a range of international designers and brands. The last Street Runway was a fitting farewell to this popular series of public events with two consecutive shows on the same day.
For the finale, the participating brands included Atos Lombardini, Cavalli Class, Rebecca Minkoff, Level Kids and Antonio Marras. The hair stylist and make-up partner for the event was Le BHV Marais.
There will be many opportunities for shoppers to avail bargains and the list of retail offers includes:
GP Store (spend AED 500 and redeem AED 75 back); Flavio Castellani (on any purchase in the store get additional AED 75 off); Cath Kidston* (30 per cent to 50 per cent off select items); Calvin Klein (30 per cent to 50 per cent off select items); Tommy Hilfiger (30 per cent to 60 per cent off select items); Eden Park (with the purchase of AED 1,000 at Eden Park receive a AED 200 shopping voucher); Oui (with the purchase of AED 1,000 at Oui receive a AED 200 shopping voucher); Armani Exchange (60 per cent off select items as well as bounce back gift voucher of 250 AED between 23-27 January that can be redeemed in February for every purchase more than AED 1,000); Whistles (60 per cent off on select items as well as a bounce back gift voucher of AED 250 between 23-27 January that can be redeemed in February for every purchase more than AED 1,000); Ba&sh (GWP with every purchase); Geek Nation (with every purchase of AED 500 customers receive a free Amiibo, buy two mugs for AED 69, buy three mugs for AED 99, buy two bust banks for AED 199, buy two Tees for AED 99); Michael Kors (up to 50 per cent discount on select items with GWP promotion, no minimum purchase); M Micallef Art & Perfumes* (one free Micallef studio line worth AED 595 AED with every purchase of AED 1,000); Les Nereides* (50 per cent off on all items, terms and conditions apply); Crea Concept* (25 per cent to 75 per cent off on select items); JNBY (up to 75 per cent off); Le 66 Concept Store* (up to 50 per cent off select items); 7 for All Mankind (30 per cent off select items); M Missoni (40 per cent to 50 per cent off select items); La Collection Privee (25 per cent off all jewellery).
Note: *Store terms and conditions apply.
Street Runways also hosted a range of VIPs in a special area, but also offered good vantage points for all members of the public, proving to be a fantastic, fun-filled adventure for the entire family.
The final edition of the Street Runway fashion shows of DSF took place at CITY WALK at 6.15pm.
For full details of the calendar of events at DSF 2017, visit: http://www.visitdubai.com/en/d