Sunday, September 27, 2020

Toyota participates in Genuine Parts Awareness Expo

Ebrahim K. Kanoo, sole distributor of Toyota vehicles in the Kingdom of Bahrain, is participating in the Consumer Protection Awareness Expo for Genuine and Counterfeit Spare Parts, taking place from 15 to 21 March at the Central Galleria at City Centre Bahrain.
Organised by the Ministry of Industry and Commerce’s Consumer Protection Directorate, the exhibition raises awareness of the benefits of using genuine automobile parts and the overall importance of upholding high safety standards on the roads. Toyota is present at the exhibition, supporting Consumer Protection Directorate initiatives and reminding car owners not to use counterfeit parts in maintaining their vehicles.
These non-genuine parts often very closely resemble the original parts and it is difficult for most customers to be able to tell the difference, explained Ebrahim K. Kanoo Senior Manager of Toyota Marketing, Ayman Shehadeh.
“The best way to know for certain that you are purchasing genuine parts for your car is to buy it from the authorised distributor of that particular brand. By using Toyota Genuine Parts, you will extend the life of the vehicle and reduce the chances of failure while driving on the road. It is a requirement for a safer driving experience and gives both drivers and passengers more peace of mind.”
The exhibition is open to all customers and mall visitors who will be able take part in fun social media competitions and get the chance to win prizes.

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