VIVA Bahrain offers customers the option to pay for purchases in the App Store and for Apple Music and iTunes directly from their mobile phone account.

The service will be available to all VIVA customers in Bahrain for post-paid and prepaid mobile plans. The launch of the service sees VIVA take a dynamic new step in the development of its financial services and customer service.

Using the service is simple. VIVA customers with a new or existing Apple ID select “Mobile Phone” as a payment method in your account settings for the App Store, Apple Music and iTunes and from their iPhone, iPad, iPod touch and Mac, or on iTunes from their PC.

The new payment option will be configured automatically and immediately allows for one-tap purchasing from your Apple devices, including Apple TV and Apple Watch.

For more information on how to set up carrier billing, please visit