VIVA Bahrain, the Kingdom’s leading telecom operator has partnered with Samsung Electronics Middle East and North Africa introducing Samsung CUE, a digital entertainment service featuring latest music and music services. Under this exclusive partnership, VIVA subscribers will have seamless digital access to the world of their music, which can be purchased and downloaded with a card-free payment mechanism using their phone bill or mobile credit.
Samsung CUE, designed specifically for the MENA region, is the first Samsung digital content retail store and multimedia entertainment service providing customers with an unprecedented offering of personalized entertainment, which can be subscribed for unlimited access in the simplest way possible. Available on Samsung GALAXY App store, VIVA customers can download the app and subscribe for it via direct billing on their Postpaid subscription or have the option of getting charged on their existing prepaid credit.
“Our partnership with Samsung for the latest digital service reaffirms our commitment to be at the forefront of the way the content is made available to Bahrain’s growing community of digital savvy users. With the new Samsung offering, our subscribers can now enjoy an unlimited world of music in its full gamut, with a convenient payment experience easily adaptable as per their mobile subscription,” said Karim Tabbouche, Chief Commercial Officer of VIVA Bahrain.
“One of the reasons we introduced Samsung CUE into the MENA region first is because it has a large population of young people, many of whom were born into the digital era and see music as an integral aspect of their lives,” said Abdo Chlala, Vice President – IT & Mobile Division at Samsung Electronics MENA RHQ. “Samsung CUE was curated with the region’s youth in mind, and now with the implementation of carrier billing, our consumers can access an expansive library of music and playlists with greater convenience than ever before.”
“Our key focus points with the introduction of Samsung CUE is convenience. We designed it as a comprehensive platform that combines a music store and streaming service in one accessible location because we know our customers in the Middle East and North Africa value a user-friendly interface.” said Abdo Chlala. “Implementing carrier billing is the next step in making Samsung CUE the best available music streaming service in the region. We are proud to introduce this feature in the Kingdom with the help of our strategic partner, VIVA Bahrain.”
Samsung CUE makes it easier than ever to listen to and own the music you enjoy by offering an extensive library of millions of songs and an impressive variety of expertly curated playlists all in the palm of your hand. Now, customers can easily subscribe to Samsung’s “All the Music” and purchase tracks and albums via their VIVA postpaid or prepaid subscription, so they can spend less time in the purchase process and more time enjoying their music. The Samsung CUE store features an updated library of the latest songs and albums that are quick to access through an easy checkout process with a choice of credit card or carrier billing.