Volvo Cars continues its pioneering efforts with its new company mission ‘Freedom to Move’ by offering safe, personal and sustainable mobility services rather than traditional retailing.
By the middle of the next decade, the company’s aim is to generate half of all annual sales from fully electric cars, while one-third from autonomous cars and establish over 5 million direct consumer relationships.
“Our industry is changing. Rather than just building and selling cars, we will really provide our customers with the freedom to move in a personal, sustainable and safe way,” said Håkan Samuelsson, chief executive of Volvo Cars. “We offer our customers access to a car, including new attractive services whenever and wherever they want it.”
The biggest revolution currently underway in the car industry is happening in customer journey. Customers prefer going from website to website rather than going from dealership to dealership. This makes it critical to focus on digital leadership, so to personalize customer experience and bring cars to customers in the way they want them.
As the starting point, local Volvo Cars website was recently transformed from simply a source of information to a brand experience in which every screen and every single piece of information is laid out in a Volvo way and in line with the Volvo brand and values.
The car configurator tool is available to complement the local website content, giving customers an easy, interactive and premium experience to configure their choice of Volvo model with different engines and trim levels together with various possible combinations of colours, wheels, upholstery, exterior styling, packages and options available.
Once a final rendering of choices showing interior and exterior of the configured car, the consumer receives a summary of configuration details that can be downloaded and saved through a uniquely generated code or shared by email and social media channels with the rendered images. It can be also sent to the local dealer to request an offer or test drive.
Motorcity has ongoing offers for Volvo where customers can purchase their favourite model with complimentary service packages ranging from three to five years, free insurance and registration, nano ceramic paint protection, window tinting and five years of roadside assistance.
To experience the Volvo configurator tool in Bahrain, customers can visit https://www.volvocars.com/en-bh/build.