Wednesday, August 21, 2019

Where the World comes to Shop

With Juzer Rupawala, Regional Director, Ramli Mall & Lulu Hypermarket

Time and again, Juzer Rupawala, the Regional Director of the Lulu Hypermarket chain in Bahrain, keeps hearing expatriates referring to Bahrain as their home and it is a sentiment that he understands.

“Bahrain is a community that’s tightly knit and compact – whether you are an individual or a conglomerate like Lulu, you can make your mark and find your place in the heart of the community,” Mr. Rupawala observed, “I remember a community event where a speaker mentioned that Bahrain is second home for the expatriate community and the Foreign Minister of Bahrain, His Excellency Sheikh Khalid Bin Ahmed Bin Mohamed Al Khalifa, who was the chief guest, immediately corrected him, saying that Bahrain is THE HOME for the expatriate community – it is a welcome statement and one that we at Lulu can understand – Bahrain is our home too and it’s been a great experience being here.”

Mr. Rupawala has led the team at Lulu since the start of Bahrain operations in 2007 and has been supported by a determined and committed work force, assuring that the commitment and premium standards with which Mr. M A Yusuf Ali established the hypermarket chain is well followed in Bahrain also. There are four Lulu Hypermarkets in Bahrain and one mall which is part of the chain – the Ramli Mall in A’ali.

“Ramli Mall is one of our feature activity hubs in Bahrain. Along with Lulu’s presence in Ramli Mall, we have some of the best and unique brand outlets catering to the community,” Mr. Rupawala said, “The Mall has some feature for every family member – a perfectly spaced food court with a variety of cuisines, play area with variety of rides for kids, Sharaf DG, the Electronics Retail Chain, Twenty 4, fashion store with incredible value for the whole family, Al Gosaibi Gym serving the health conscious, Karate Classes, Bollywood Steps Dance Studio and the Art Centre providing a unique experience for art lovers.”

He added, “We even have an activity space at the ground floor where events i.e; celebrations to all festivals be it Eid, Christmas, Diwali etc. and radio road shows are held. Lately we have gone a step further by giving a helping hand to small scale and home-based Bahraini businesses, craftsmen and women by providing space and a platform for them to showcase their talent and products at Ramli Mall and the response has been successful for them and the shoppers.”

A partner for all your celebration moments, Lulu Hypermarket is the trusted brand name across the whole of Middle East and beyond. And as Mr. Rupawala reminds us, it’s a place where not just a community but the world comes to shop.

Irrespective of the regions, Lulu hypermarket caters to requirement of every community. “We always consider our customer’s feedback to improve our standards to customer’s satisfaction. Mr.Juzer appreciated his skilled work force and said “We always make sure to remain one step ahead when it comes to satisfying our customers”. The retail chains of the group have links as far as India, Far East and Europe and this has always helped in making the best of the commodities available at the Lulu hypermarket outlets.

“The unbeatable quality of service encourages the customers to always remain loyal to the name. And it’s now being well acclaimed with the ISO 22000-2005 certification. “Standardization procedures have always been there in all our activities since the beginning. And we are happy that our efforts are being appreciated,” said Mr. Rupawala.

Lulu Hypermarket has made a mark in serving the community through its innovative CSR activities also whether it is the special summer camps for orphans under the care of the Royal Charity Organization or the distribution of Iftar kits to the needy in association with the YourFM radio station or the food drive that collected dry rations for the needy.

“Bahrain, it government and its local people has given us a lot and it is our responsibility to give back as much as we can.” Mr. Rupawala said.

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