The winners of the Coca-Cola Company’s 2018 FIFA World Cup™ promotion, who travelled to Russia to attend one of the matches, got together at the Coca-Cola Bottling Company to share their experiences.
The Under the Cap World Cup promotion on Coca-Cola cans was launched on April 1st and ran until May 12th 2018. It offered fans and consumers the chance to win a number of instant gifts, including an opportunity to participate in an online raffle for a chance to win a trip for two to the 2018 FIFA World Cup™ in Russia, on a weekly basis. Promotion embodied the Company’s commitment towards bringing people together through sport.
Football, one of the most popular games in sport unites global citizens, and the FIFA World Cup™ is an event that brings nations together in a celebration of sporting prowess and a beautiful game. As a long-term supporter of football, the Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978, sharing in fans’ passion and enthusiasm for the game.
Mohamed Akeel, Managing Director, The Coca-Cola Bottling Company of Bahrain, said: “This promotion enabled us to bring that joy and excitement to fans and help them realize their dream to travel to Russia and create Wold Cup memories is incredibly important and rewarding for us.”
Eyad Alalawi, one of the winners, said: “It was a great opportunity for my wife and myself to be part of the Coca-Cola delegation. We attended the match alongside 80’000 football fans and for a big football fan like myself, this was truly a remarkable experience.”
Moustafa Alsaby, father of the winner Mahmoud Alsaby, said: “My son and I, couldn’t be more grateful to the Coca-Cola Company for this once in a life time experience. We were well taken care of during the full trip, from the moment we departed and arrived back to Bahrain. A big thank you to Coca-Cola Company.”