Yahoo announced quarterly revenues of $1.04 billion and non-GAAP earnings of $0.16 per share, narrowly missing analyst expectations. Analysts estimated earnings to come in at $0.18 per share on revenue (not accounting for the cost of traffic acquisition) of $1.03 billion.
While Yahoo seems to be growing, it also continues to rack up revenue costs. This quarter Yahoo’s display advertising increased to $405 million on an ex-TAC basis, up from $380 million last quarter. Display advertising revenue costs more than doubled from the same time last year. Search revenues also rose 15 percent year-over-year, to $521 million on a GAAP basis, but so did revenue costs. Accounting for costs, search only brought in $415 million, a decrease from last quarter.
Still, Yahoo is growing ad sales in both categories. Paid clicks increased 13 percent, and Yahoo sold 9 percent more display ads than it did in the second quarter of last year. The price of Yahoo’s ads is also increasing. Price per click increased 4 percent, and price per ad bumped up 10 percent year-over-year. Meanwhile, Yahoo’s mobile, video, native, and social business earned $399 million this quarter, up 10 percent from last quarter. Mobile specifically earned revenues of $252 million. Overall Yahoo’s MaVeNS have grown 60 percent year-over-year.