Tuesday, September 22, 2020

Yahoo to acquire the shopping site Polyvore

Yahoo announced that it has agreed to buy the social shopping site Polyvore. The sale price was not announced. The deal is the most recent in a spree of more than 50 acquisitions by Yahoo since Melissa Mayer took the helm three years ago. Polyvore will continue to offer its core service on a stand-alone basis. Much of the Polyvore staff will move over to Yahoo, including the CEO, Jess Lee.

Yahoo expects the acquisition to enhance its own consumer and advertiser offerings, namely its digital magazines. Some of the Polyvore social and e-commerce tools could be integrated with the Yahoo Style and Yahoo Beauty sites.

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