McDonald’s Bahrain, as part of its commitment to transparency, launched a new interactive digital platform called ‘Your Right to Know’, at a Media Ghabha hosted by them. Setting an example to other members within the food and beverage industry, McD Bahrain in association with McD Arabia invited people across the region to ask whatever questions they have about the brand and it’s food, especially int he GCC.
With a lot of media attention on the fast food chains lately, this move by McDonald’s is sure to keep up the satisfaction in food quality with its customers.
Visitors wondering what goes into the famous Chicken McNuggets, how McDonald’s fries are prepared or whether McDonald’s uses Halal beef and chicken, can now get factual and transparent answers through this platform. ‘Your Right to Know’ will also serve as a truthful reference for customers who may have heard rumours or picked up unsubstantiated internet news about the iconic quick service restaurant.
Speaking at the event, Abdulla Adel Fakhro, Director of Fakhro Restaurants Company, said: “Transparency is key to every business, particularly in today’s world, where consumers demand more information and transparency to allow them to make informed decisions.
“A key part of our ongoing success has always been our focus on listening and responding to our customers.” Fakhro continued, “McDonald’s Bahrain takes its business seriously, and we are committed to being open about our practices and products so that people can make informed food choices.Today, we offer them a trusted source to find out exactly what’s on their tray at McDonald’s.”