Homegrown restaurant chain, Yum Yum Tree has unveiled its new Hamala branch location on the Hamala Restaurant strip, in line with other popular Food & Beverage concepts and beside Midway Supermarket.

The new branch personifies the refreshed direction of the restaurant concept. The interiors incorporate a beautiful tree design with a wooden finish with a trendy seating space. Customers can relish Arabic, Italian and Thai cuisines from Al Mangal Express, Vanellis and Pad Thai. The official launch of the Hamala branch was held on Monday November 22nd. The soft opening witnessed attendance from members of the press and blogging community. The invitees were introduced to the Management, addressed by the CEO, followed by an indulgent dining experience.

“Yum Yum Tree Food Court concept has had an incredible journey in the Kingdom of Bahrain. Yum Yum Tree is an integral part of the social and food experience tradition of the island. We are proud to carry forward this vision and look forward to connecting with the community and building the brand that has evolved as a household name for many. We look forward to the continued support of the people and welcome everyone to visit our new Hamala branch that has been infused with a fresh and vibrant energy and is a great spot for families and youngsters to hang out and enjoy a quality meal at an affordable price” said Eoin Moore, CEO of YYT Food Corporation.

The Yum Yum Tree Food Court brand concept that is highly popular in Bahrain is one of the key brands of the Corporation, in addition to the franchised brand concepts present within the Food Court that have gained regional prominence over the years.

Racha Lamdjadani, Brand and Strategic Marketing Director, further added, “YYT Food Corporation will continue to focus on developing and improving our portofolio of international brands, as well as our homegrown brands. Our team has an unrelenting passion, unparalleled commitment and a strong belief in our brand promises. We’re excited to take the Yum Yum Tree Food Court concept forward in all aspects of branding and strategic marketing.”

The YYT Food Corporation has a whole new look for the 21st century, representing a bolder outlook towards establishing its equity as a world-leading operator in QSR and Fast Casual, by delivering multibrand, in multi-market food solutions. YYT Food Corporation aims at carrying forward the legacy of this culturally rooted family brand and leading it forward into a well rooted, caring, committed and evolving brand as they engage more closely with the community.