Wednesday, September 23, 2020

Zain Bahrain rolls out e-waste recycling initiative to Behbehani Brothers W.L.L.

Zain Bahrain, a leading telecommunications provider in the Kingdom, has collaborated with Behbehani Brothers W.L.L. to collect e-waste from the company and its employees, as part of Zain’s ongoing commitment to sustainability within the Kingdom of Bahrain.

Behbehani Brothers W.L.L. is Zain Bahrain’s first corporate client to join the telecom company’s ongoing e-waste campaign, which was first launched in 2011. Crown Industries is Zain Bahrain’s partner in the initiative, working as both collector and handling recycling of e-waste, which includes any electronic products.

Abdulla Bin Khalid Al Khalifa, Zain Bahrain Director of Communications & Investor Relations, said: “We’re thrilled to welcome our client, Behbehani Brothers W.L.L., into our e-waste initiative. It’s very important to us, at Zain, to continue to contribute in whatever way possible towards encouraging responsible consumption habits across the Kingdom – which includes proper disposal of electronic waste, which often ends up in landfill when it could, and should, be recycling appropriately. We hope to expand this initiative to as many people as possible, to the benefit of the environment in Bahrain and beyond.”

Burhan Aftab, Human Resources and HSE Manager, Behbehani Brothers W.L.L., said: “e-waste is not necessarily something we consider every day, but it’s equally as important to dispose of safely through recycling as paper, plastic, and so on. We’re pleased to have a partner in recycling with Zain Bahrain, enabling us to become more green as a company.”

Zain Bahrain is a signatory to the United Nations Sustainable Development Goals (SDGs), and seeks ways to support the SDGs across its business. Recycling e-waste supports SDG 12 for responsible consumption and production, and SDG 13, which aims to reduce the effects of climate change. The latter in particular is something Zain considers strongly through its dedicated climate change corporate responsibility pillar.

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