Zain crowned ‘Best Brand’ at Telecom World Middle East Awards

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Malik Marafie: “The Zain brand is embedded in the core of all our initiatives. It paves the path for our mission, defines our vision and drives our focus within the organization.”

Zain Group, a leading mobile telecoms innovator in eight markets across the Middle East and Africa, is proud to announce it has been awarded ‘Best Brand’ for Telecom in 2017 for a fourth consecutive year at the prestigious Telecoms World Middle East Awards gala event in Dubai earlier this week.

The honor of the ‘Best Brand’ was bestowed on Zain Group by a panel of expert judges assembled by Terrapinn, the organizers of the annual Telecoms World Middle East Conference and Awards. The awards recognize outstanding performance in key areas throughout the Middle East telecom industry and shine a spotlight on key players that have contributed to making the sector one of the most dynamic globally.

Since the introduction of its inspiring brand in 2007, Zain has been a recipient of numerous brand related awards over the years. This year’s success has been driven by many developments occurring within the company, where digital innovation is positively impacting customer experience. Additionally, Zain’s Corporate Sustainability programs and eye-catching marketing and widespread social media campaigns have captured the imagination of the whole region.

Commenting on the award of the latest accolades, Head of The Executive Team, Vice Chairman & CEO’s Office, Zain Group, Malik Marafie said, “The Zain brand is embedded in the core of all our initiatives. It paves the path for our mission, defines our vision and drives our focus within the organization.”

Mr Marafie continued, “This recognition as the best brand is an acknowledgement of the Zain workforce passion for making a difference to the community we serve and in the positive manner we deal with all of our stakeholders – aiming to put the customer at the center of everything we do.”

Today, Zain Group and its local operations now boast more than 9 million fans on Facebook, more than 6 million followers on Twitter, and over 1.2 million on Instagram. Over the past 4 years, Zain Group’s and operations’ numerous YouTube channels across the region have had more than 200 million views. Zain is also very active on the most exciting new social media channel, i.e. Snapchat, attracting thousands of young followers as well as on LinkedIn with a more senior and professional audience attracting over 100,000 followers, all relevant and indicative factors of the brand power of Zain.