- Second sales frontline skills competition launched by Infiniti Middle East Training Academy
- Al-Babtain claims first place followed by Suhail Bahwan Automobiles and Y.K Almoayyed & Sons
Infiniti, the regions fastest growing premium automotive brand recently concluded its first regional skills competition focused on frontline sales.
Held on the 7th of April, at the Sofitel Dubai The Palm Resort & Spa in Dubai, the competition pitted the skills and knowledge of nine champions (dealer representatives) from across the region with the aim to identify the best and most qualified sales champion and representative of the Infiniti brand.
With each of the nine representatives competing hard to win it all it was a close battle through the day that came down to the wire to decide the winners. First place was awarded to the representative from Infiniti Al-Babtain scoring a total of 86.2 points. Second and third place was awarded to representatives from Suhail Bahwan Automobiles and Y.K Almoayyed & Sons receiving 82.4 and 80.6 points respectively.
Awards to the champions were handed over by Adib Takieddine, Deputy General Manager Sales and Network Development of Infiniti Middle East, , and Berna Acena, Manager – Sales Dealer Network Development, Customer Quality & Training.
The competition focused on elements that included; product, general automotive information, sales processes and Infiniti technology and technical know-how. The day’s program commenced with a written examination, product walk around presentation and a one minute question and answer session that tested the individual’s ability to explain Infiniti’s range of technologies in detail.
“It was great to see the various dealer representatives showcase their skills amongst their peers,” said Anas Abdulla, Sales Manager of Infiniti Bahrain. “Conceptualised to help train our valued sales force across the region, we believe that the Infiniti Middle East training Academy will play a crucial role in our customers getting the best from Infiniti right from when they set foot into the showroom. It is important for our sales force to be up to speed with all aspects of the Infiniti brand and product as they are our window to our customers,” added Abdulla.
The last element of the days competition was ‘Face the Trainer’ where each of the nine champions faced off against the head trainer of the I-MEA Training Academy, who posed a set of challenging questions that had to be answered in a set amount of time. Each representative had one ‘lifeline’ where they could consult with their sales manager for one of the answers. This section aimed on building and improving the relationships between the sales consultant and their managers.