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Y.K. Almoayyed & Sons, the authorized Nissan distributor in the Kingdom of Bahrain, has unveiled the All-New 2016 Nissan Maxima during a Media and Customer launch event at the Nissan Showroom. The completely redesigned 8th generation Maxima is the sportiest
and most powerful Maxima ever built. The All-New 2016Nissan Maxima further reinforces the ‘Feel Again’ slogan and proposition. The completely redesigned vehicle showcases Nissan’s new design language. In fact, this new vehicle was developed using the Blue Angels based at the Naval Air Station in Pensacola, Florida, USA, as inspiration. Mr. Akiyama, General Manager, Nissan Motors Limited, commented “The completely redesigned 8th generation model is the sportiest most powerful Maxima ever and a real game changer. The dramatically styled All-New Nissan Maxima 2016, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment. It not only resets Nissan Maxima’s iconic ‘4-Door Sports Car’ positioning, it sets a new standard for style, performance and technology in the large sedan segment. The All-New Maxima raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology. Nissan is thrilled to offer a product that exhumes such a high level of excitement and performance within the segment.” The all-new 2016 Nissan Maxima’s totally redesigned interior is anchored by a command centre like a driver’s cockpit and incorporates bespoke craftsmanship. The interior matches that which luxury vehicles offer, and provides an exhilarating experience for both driver and passengers alike Mr. Nasser Watar, President & CEO, Nissan Gulf stated, “Today is an exciting day for Nissan with the official launch of the 8th Generation Maxima within the Kingdom of Bahrain. With this launch Nissan and Y.K Almoayyed & Sons are positioned to provide Bahrain based customers a vehicle which incorporates striking design, state-of-the-art technology, and a premium quality interior. The Maxima is Nissan’s flagship sedan and plays an important role in the success of the Nissan Brand, as it has a long and successful heritage within the region. With 300HP performance, a High- Quality interior, and Technology which rivals competitor products offered in the luxury segment, we are confident that this latest product offering will appeal to customers looking for an alluring design, refinement, or performance within the large sedan segment”. At the heart of the all-new 2016 Nissan Maxima is a responsive 3.5 L VQ Series V6 that generates an incredible 300 horsepower. This power plant is complemented by a new performance oriented Xtronic transmission that allows for faster acceleration. Mohamed Almoayyed, Director, Y.K Almoayyed & Sons added, “We are pleased to officially launch the All-New Nissan Maxima in Bahrain. The Nissan Maxima is a vehicle which has been successful within the Kingdom, and with the All-New model, we are confident that this flagship vehicle will exceed the requirements of our customers. The All-New Maxima epitomizes Nissan’s “Innovation that excites” tagline, through useful and intuitive technology along with styling which separates itself from the competition.” The launch, which was held at the Nissan Showroom in Sitra, was witnessed by top management of Nissan’s Global Headquarters, Nissan’s Regional Office, and Y.K Almoayyed & Sons. Attendance included Mohamed Almoayyed, Director, Y.K. Almoayyed & Sons, Junji Akiyama, General Manager, Nissan Motor Limited, Nasser Watar, President & CEO, Nissan Gulf FZCo.  To test drive the all-new 2016 Nissan Maxima, visit the Nissan Showroom in Sitra or Arad or call 17 732732 or 17221555.

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