Come October and the Bahrain World Trade Center (BWTC) goes pink again in support of breast cancer. The Kingdom’s iconic landmark building, the BWTC, is once again commemorating Breast Cancer Awareness month by partnering with Bahrain Cancer Society for the fourth consecutive year. The campaign, ‘Manama – The Pink City’, dedicated to raise awareness about the timely evaluation of breast cancer and its treatment, will witness BWTC twin towers illuminated in pink for the entire month of October.
Breast cancer is one of the most common cancers among women in the Kingdom. As part of its ongoing corporate social responsibility, BWTC will be joining businesses and local communities to provide awareness and education about this special cause among women and their families, and encourage them to undergo regular mammography to help detect cancer in its earliest stages.
Earlier this year, BWTC extended its support for breast cancer awareness and prevention by participating in the first regional public awareness campaign, GCC Cancer Awareness week, organised in collaboration with the BSC, Gulf Federation for Cancer Control (GFCC) and Gulf Centre for Cancer Control and Prevention (GCCCP).
Famous landmarks, including the World Trade Centre and the Bahrain Financial Harbour, are taking part in an initiative launched by the Bahrain Cancer Society (BCS), called Manama “the Pink Capital”.
Other buildings located in the heart of Manama such as the InterContinental Regency Bahrain, Diplomat Radisson Blu Hotel, Residence and Spa, YBA Kanoo Towers and hotels run by the Elite Hospitality Group will switch their external lights to pink as part of efforts to raise awareness about the life-threatening disease and encourage more women to get regular checks.
This certainly speaks volumes about the country’s awareness and support to the cause of breast cancer.