First Motors, the exclusive distributor of Hyundai vehicles in the Kingdom of Bahrain, recently hosted the launch of its exclusive new luxury brand, Genesis, through the reveal of its new flagship model, the Genesis G90, at the Ritz-Carlton Bahrain on Monday, the 19th of September 2016.
The All-New Genesis G90 was launched during a private evening dynamic reveal, offering guests a closer look at the outstanding features and elements of the Genesis G90. The event was attended by some of Bahrain’s most notable VIP guests, a host of media representatives and ardent enthusiasts of the previous iteration of the Genesis vehicles.
Commenting on the launch of the All-New Genesis G90 in the Kingdom of Bahrain, Mr. Nawaf Khalid Al Zayani, the Managing Director of First Motors, said: “On behalf of everyone at First Motors, I would like to proudly announce the launch of Hyundai’s first ever luxury automotive brand and its pioneering venture, the All-New Genesis G90, in the Kingdom of Bahrain. This is indeed a joyous occasion for us as, through the magnificence of the G90, Genesis, as a brand, has now established a prestigious name for itself in the global, regional and local markets. Reflecting a previously unsurpassed level of customer integration and convenience, the Genesis flagship sedan focuses on ‘Human-Centred Luxury’ with cutting-edge innovations. With the launch of Genesis as a stand-alone, luxury brand, our clients can be assured of the quality that is being injected into the marque. Being the brand’s first model, this is a milestone in Hyundai’s history and we are honoured to present this fine example of automotive technology and performance engineering to the Kingdom of Bahrain.”
“As the exclusive distributor of Hyundai and Genesis vehicles in Bahrain, today we are proud to take another step in catering to our Genesis loyalists and in reinforcing our commitment to our customers by providing models that incorporate and encompass only the very best, reliable and popular elements of the global automotive industry, rendered through meticulous research and development. At the heart of the Genesis brand, all its models embody four key aspects; which are innovation, refined performance, athletic elegance and a stress-free customer experience, and it is indeed a privilege to be offering the masterpiece that these unique dimensions seamlessly assimilate to our loyalists. The launch of the Genesis G90 heralds a new era for Hyundai as they continue expanding their fascinating Genesis product line-up in the global market and we are extremely proud to be initiating the same in tandem in the Kingdom of Bahrain, starting with the magnificent G90, and I would like to thank Genesis Middle East for the trust they have placed in us for the same,” he added.
The Genesis G90 is a premium luxury sedan with world-class technological innovations and the highest levels of refinement, convenience and dynamic performance. It redefines the luxury experience by being shaped on consumer-focused values at every level, and delivers a vehicle grounded in premium comfort. The distinctive appearance of the Genesis G90 exudes both confidence and originality, embodying the Genesis brand design identity of ‘Athletic Elegance’. The G90 silhouette is both powerful and refined, from its prominent hood, generous wheelbase, minimized overhangs and sophisticated rear deck surfacing.
Presenting fresh appeal through innovative styling and sporting proportions, the G90 identity is conveyed through a Genesis-family design feature, the ‘CREST’ grille, and crowned with the winged Genesis emblem. Refined use of chrome elements also serve to create an elegant and premium appearance, along with standard 19-inch alloy wheels. In the rear, chrome dual asymmetrical exhaust tips integrated in the lower bumper balance the vertical LED taillights providing a modern luxury feel. The G90 is available in six colours that were specifically created to accentuate its distinctive lines and the colour palette has been painstakingly matched to its interior environments and sophisticated material selections.
From the horizontal and graceful layout of driver controls and genuine, premium material selection, to meticulous craftsmanship, virtually every element of the interior focuses on the passengers in enhancing their sense of luxury. Passenger space is a key component of interior comfort and design, and the new G90 has significantly improved spaciousness. The G90 provides uncompromised standardized safety with a comprehensive suite of cutting-edge technology. This suite brings together systems such as Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control with Stop/Start, Smart Blind Stop Detection and Lane Keep Assist.
Powered by a choice of 3.3 litre V6 or 5.0 litre V8 engine coupled to an eight-speed automatic transmission, the All-New Genesis G90 is available exclusively at the First Motors showroom in Sitra with lifetime warranty, 5 years /100,000 kms service package, 5 years roadside assist, home to home service and Genesis Concierge Service.
First Motors, part of Al Zayani Investments group, is fully committed to demonstrating to the Bahrain market that Hyundai and Genesis are the brands that represent unique value for money without compromise. Their confidence in the brands is demonstrated through their sensational Lifetime Warranty that is offered on the entire range of passenger vehicles.
For more information or to book a test drive of the fabulously sleek new Genesis G90, visit the First Motors showroom in Ma’ameer or call 17 121 121.