The meaning of the manicure has been transformed in the last few years. Until recently, painted nails were a symbol of classic, grown-up elegance.
Traditional shades with timeless names – Pillarbox Red, or Ballet-Slipper Pink – dominated the market. But the boom in nail art and the trend for eyebrow-raising colors – like Steel Grey, Neon Tangerine and Moss Green – have turned the rules upside down. Nails have never been so high profile in fashion and in popular culture, and a new generation of young women are using nail polish to express their individuality, their fashion savvy, creativity and even their humor.
Nail art – the painstaking business of painting and gluing designs & tiny jewels onto nails often lengthened with extensions to create a larger canvas – has its roots in JOZ SALON & SPA with a custom-painted manicure in which the names of each single from her most recent album were represented on different nails. We, in our salons, have designed hundreds of different eye-catching manicures, from Acid House smiley faces to sharpened metallic talons.
