Al Baraka Islamic Bank (AIB), one of the leading Bahraini financial institutions in the field of Islamic banking, has been awarded the ‘Best Innovation in Retail Marketing in the Kingdom of Bahrain’ in 2020 by The Global Economics magazine, as part of the awards ceremony held for financial and banking institutions across the world.
Al Baraka Islamic Bank has been named the ‘Best Innovation in Retail Marketing’ following the notable promotional stand hosted at City Centre Bahrain, which showcased the bank’s latest products and services digitally. The stand also hosted exclusive activations to new customers and introduced visitors to the new scheme of alBarakat investment account.
Commenting on this occasion, Head of Retail Banking at Al Baraka Islamic Bank, Mrs. Fatema AlAlawi said: “It gives us great pleasure to win the ‘Best Innovation in Retail Marketing in the Kingdom of Bahrain’ award from the Global Economics magazine, which commemorates the success of our promotional stand at City Centre Bahrain. The promotional stand enabled us to engage with the community and allowed us to establish great customer Experience, through incorporating an innovative approach to our banking solutions to reach a wider audience in one of the most prominent destinations in the Kingdom. We take great pride in receiving this prestigious award, which reiterates our commitment to delivering excellence and innovation in all aspects of our work, in order to reinforce our position in the banking sector.”