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HomePR This WeekAl Hawaj Welcomes Newest Fragrance Nicolaï Parfums'

Al Hawaj Welcomes Newest Fragrance Nicolaï Parfums’

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In the presence of the ambassadors of South Korea, the Arab Republic of Egypt, the Acting Ambassador of the Republic of Tunisia, representatives of the embassies of France and Palestine, a number of journalists, photographers and senior clients, and in the presence of Mr. Axel de Nicolaï, perfume designer and owner of the “Nicolaï Parfums” company, Al Hawaj Group announced during the event, which was held at “Niche Garden” in Seef Mall branch on Wednesday, December 27, the arrival of the latest perfume “Bois Bélize Intense” from the famous French brand “Nicolaï Parfums”. 

The event began with a speech by Mr. Jawad Al Hawaj, in which he welcomed the attendees and thanked the ambassadors and representatives of the Arab and foreign embassies for their presence in honoring this event. It was then followed by a speech by Mr. Axel de Nicolaï, during which he praised the efforts of the Al Hawaj Group in marketing and promoting French brands especially “Nicolaï Parfums” through trade exchange in the perfumes field, which reflects the attachment of customers in the Middle East, especially in the Arab countries to French scents with Arabic characteristics.

Next Mr. Shyam Narayanan, Operations Manager at Al Hawaj Group, also spoke about Nicolaï international perfumes and the history of its origins and development over the past years. The event was then concluded by Mr. Abdulwahab Al Hawaj, in which he thanked the ambassadors and representatives of the Arab and foreign embassies for their generous presence. He also added that “Niche Garden” stores are always distinguished by their unique aromatic collections that Al Hawaj Group provides exclusively in Niche Garden branches. 

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