Tuesday, August 20, 2019

Audi exclusive: an invitation to express your individuality

  • Rare collection of highly customised models available now
  • Limited time offer: Audi exclusive exterior paint color at no additional cost
  • More than every second car sold in Middle East is equipped with top-of-the-line individualizations by Audi exclusive

Audi Bahrain has announced a promotion to coincide with the arrival of a unique collection of vehicles featuring attractive customization options from the Audi exclusive range.  

In addition to the generous standard options, the vehicle configurations include unique exterior colors and styling options, leather varieties, interior stitching, wheels and other bespoke details making them a rare find not only locally but also across the region. For a limited time, customers have the opportunity to express their individuality with an Audi exclusive exterior paint color at no additional cost.

Among the new arrivals are unique customizations of some of the brand’s sportiest models such as the Audi TT Coupé, recently awarded Best Premium Sports Coupe at the Middle East Car of the Year awards, and the Audi S3 Sedan, in addition to popular models from its premium SUV range and a special sport edition of the Audi A8.

“We’re seeing increased interest from customers who are keen express their individuality through more bespoke configurations, but would prefer to avoid the extended delivery times associated with purchasing a vehicle that’s entirely made-to-order,” commented Audi Bahrain Sales Manager Allen Blake.

“Through our collection of pre-configured Audi exclusive models, we are pleased to be able to offer customers the option own a unique vehicle that reflects their personal taste and is also available to drive home immediately. The configurations of our latest arrivals are especially striking,” he added.

More than every second car sold in the Middle East is equipped with top-of-the-line individualization by Audi exclusive.

This high demand for personalized models reflects a growing trend towards vehicle customization globally, and one which Audi is well positioned to respond to with the extensive portfolio of quattro GmbH, a fully owned subsidiary of Audi AG specializing in the production of high-performance vehicles and exclusive customization options. In 2015, the company expects as many as 200,000 cars to be individualized via the Audi exclusive program, a figure that has doubled in the six-year period since 2009.

Be it paintwork, leather or trim; bodywork, wheels or interior – when it comes to the individualization of cars, quattro GmbH offers the broadest customization line up in a competitive field with the Audi exclusive program.

For the exterior, there are around 100 paint colors and a whole series of design packages adapted specifically for each individual model range. These also include the Offroad packages for the Audi Q3 and Q5. Customers that set even greater store by the expression of their own particular individuality can order the exterior paintwork in a color entirely of their choosing that is then mixed specifically for them. The range of alloy wheels – one of quattro GmbH’s best sellers – is growing continually and extends all the way to a 21-inch wheel with a titanium-style finish.

The interior program consists of 16 interior colors, fine Nappa and Valcona leathers, Alcantara and nine carpet tones. Almost every one of the seats can be individually configured and accentuated with contrasting stitching. There is also a free choice of leather color. In addition, quattro GmbH offers exclusive trim elements to match the choice of leather – in piano lacquer, metal and fine wood veneer – offering customers almost limitless combinations through which to personalize their driving experience.

The promotion applies to select Audi exclusive vehicles and will run while stocks last. For full details please visit the Audi Centre Bahrain showroom in Sitra or call 17459933.AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A3 and S3 Sedan, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6, S6 & RS 6 Avant, A7, S7 & RS 7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus.

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