The Bahrain Petroleum Company (Bapco) has recently celebrated the 4th anniversary of the launch of its Sadeem smart fuel card service, which was launched nationwide in May 2012. The initiative was part of Bapco’s continued efforts to meet the needs and requirements of its clients. Over the past years, Bapco’s Card Business Unit (CBU) has issued over 110,000 cards, and the service is now available at 28 stations in the kingdom. The CBU has expressed its pride at the successful launch of the Sadeem card, which has helped significantly in facilitating business transactions on a corporate level and in providing customers with multiple benefits of going cashless, including increased safety, security and convenience as well as a seamless payment experience. Bapco aspires to issue more Sadeem cards which will be made available at various service stations in Bahrain. The service is a uniquely convenient electronic method of payment for fuel, serving both corporate and individual segments. The Sadeem card service has garnered great popularity owing to its capability to be used as a substitute to cash payments and fuel vouchers and has been overwhelmingly preferred by customers due to its efficiency, effectiveness, safety and convenience as a fuel payment service.